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Proxama to deploy mobile marketing service at shopping centres

Wed, 21st Dec 2016 07:46

(ShareCast News) - Mobile marketing company Proxama has won a six month contract with Limited Space, a media specialist, to deploy its marketing network to shopping centres across the UK, such as Kent's Bluewater and Birmingham's Bullring.Proxama will work with Limited Space to set up beacons into its Adlift advertising assets, in 30 shopping centres within the first six months. This enables brands to communicate using proximity marketing services to consumers through their mobile.The Bullring is already installed, with campaigns currently in planning stage to begin in January.Proxama's dual format beacons will be fitted into the advertising assets, which support both Eddystone and iBeacon platforms, so they can reach mobiles through in-app or mobile web engagement, which should see the company's beacon network grow to over 5,000.Proxama's chief executive, John Kennedy said, "Our technology fits neatly with the concept of a modern shopping mall where consumers come not only to purchase items but also spend time and relax. This combination is exactly the audience that would appreciate engagement from brands. This move into retail is an important step for Proxama, as our core business focus is on working with brands and businesses who want to use our technology to reach millions of consumers."Samantha Sida, co-founder of Limited Space, added: "The beacon technology will turn more than 700 of our classic advertising assets into mobile ready sites, bringing the physical and digital world closer together, and enabling consumer interaction with a static advertising format.."Shares in Proxama were up 3.27% to 0.439p at 0843 GMT.

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31 Jan 2014 11:27

CORRECT: Proxama Helps Enable Mobile Payments At Argos

(Clarifying in original article that ran on Thursday that customers will use the Proxama technology to download an Argos mobile app.) LONDON (Alliance News) - Mobile payments firm Proxama PLC Thursday said it is helping to enhance the customer experience at high street favourite Argos, thro

30 Jan 2014 11:20

Proxama Enables Mobile Payments At Argos

LONDON (Alliance News) - Mobile payments firm Proxama PLC Thursday said it is enabling shoppers at high street favourite Argos to pay for items using Near Field Communication-enabled smartphones. From January 18 in 40 Argos stores throughout the UK, shoppers have been able to tap their NFC-

23 Jan 2014 11:42

Proxama forecasts full-year loss

Proxama, an AIM-listed provider of mobile commerce, loyalty and payment software solutions, declined sharply on Thursday after predicting a full-year loss for 2013. For the 12 month period, losses (before interest, tax, depreciation and amortisation) were expected to total £3.6m on revenue of arou

23 Jan 2014 09:28

Proxama Expects 2013 Revenue Of GBP830,000 And GBP3.6 Million Loss

LONDON (Alliance News) - Mobile commerce and payment software solutions firm Proxama PLC Thursday said it expects revenue for the full-year ended December 31, 2013, to be in the region of GBP830,000, with an earnings before interest, taxation, depreciation and amortisation loss of GBP3.6 million

3 Dec 2013 15:15

Proxama plummets on discounted fundraising

Contactless mobile payment company Proxama undermined its recently recovering share price with a discounted institutional fundraising to help speed growth. The company, whose TapPoint mobile technology links mobile operators and card issuers or advertisers to enable contactless payment or proximit

28 Oct 2013 09:01

Proxama Partners With CBS Outdoor For Near-Field Communications

4 Oct 2013 06:52

Proxama To Develop NFC Solution For Isis Mobile Commerce Platform

30 Sep 2013 07:31

Proxama Signs NFC Data Deal With Posterscope

27 Sep 2013 13:05

Proxama Losses Double Following Readmission To AIM

23 Aug 2013 13:05

Proxama shares fall on first day of trading

Share in Proxama were marked lower on their first day of trading following the mobile software company's reverse takeover of Aim-listed cash-shell Longships. They were down 7.58% to 7.62p at 13:30PM on Friday, giving the company a market value of £35.5m. But the shares, whilst still trading under t

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