(ShareCast News) - Shares in Arria NLG rose after the software maker signed a deal with a global consumer products company.The AIM listed stock rose 5.25% to 40p at 0900 BST. Arria, which uses technology to translate complex data into easily readable text and diagrams, said the deal with an unnamed company was for a pilot application of its technology."The parties contemplate further development, deployment and licensing upon successful completion of the proof of concept application," Arria said in an announcement.Arria chairman and chief executive Stuart Rogers said the product was being made to support the company's analytics team."This proof of concept is an excellent opportunity for our client to leverage the power of Arria NLG's technologies, providing a platform to further showcase our content generation capabilities in business intelligence." Rogers said.