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LONDON (Alliance News) - Live Company Group PLC on Wednesday said it will launch its BRICKLIVE Kids brand in China, after a similar move into South Korea.
Live Co said BRICKLIVE Kids will be a permanent childcare creche covering around 100 square metres, including brick play kits.
The company said the first site will launch at the end of the year at the New Yan Sha shopping mall in Beijing, and it plans to set up a further five locations in the next five years.
Executive Chairman David Ciclitira said: "The BRICKLIVE brand continues to prove its versatility and BRICKLIVE centres now feature in cities around the world in venues ranging from ski resorts to shopping malls.
"LEGO bricks are used throughout Chinese educational practices and so to be able to tap into the awareness of how it can help children is a prospect we relish and one we are sure will be a huge success."
Shares were flat Wednesday at 42.00 pence each.