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Sky Inks New Three Year Advertising Deal With Johnston Press
LONDON (Alliance News) - Sky PLC and Johnston Press PLC Thursday said they have extended their strategic regional advertising partnership following a year long trial, with a new three-year deal.
Under the deal, Johnston Press' advertising sales team will work with Sky's tailored television advertising product Sky AdSmart to deliver regional advertising campaigns.
AdSmart works by tailoring television advertisement breaks based on a households location and profile.
"That Sky has cemented this partnership by agreeing to a new three-year deal is testament to the strength of the relationships we have with small and medium-sized businesses across our regions and the powerful product Sky AdSmart is," said Chief Executive Officer of Johnston Press Ashley Highfield in a statement.
Financial details of the deal were not disclosed.
Shares in Johnston Press were down 1.8% to 96.00 pence Thursday morning, whilst shares in Sky were up 0.1% at 1,041.00 pence.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
Latest JPR News
- National World confirms acting finance chief in post permanently
9 Nov 2023 - Majedie Investment Unit Sells Entire Johnston Press Stake (ALLISS)
22 Oct 2018 - Custos Group Raises Johnston Press Stake To 25% In Deal (ALLISS)
19 Oct 2018 - Johnston Press puts itself up for sale
11 Oct 2018 - Debt-Laden Scotsman Publisher Johnston Press Puts Itself Up For Sale
11 Oct 2018 - WINNERS & LOSERS SUMMARY: Johnston Press Drops 20% On Revenue Decline
29 Aug 2018 - Johnston Press revenue dented by Google and Facebook changes
29 Aug 2018 - Alex Salmond Dropped From Johnston Press Takeover Plans
27 Jul 2018
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