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Sky Inks New Three Year Advertising Deal With Johnston Press
LONDON (Alliance News) - Sky PLC and Johnston Press PLC Thursday said they have extended their strategic regional advertising partnership following a year long trial, with a new three-year deal.
Under the deal, Johnston Press' advertising sales team will work with Sky's tailored television advertising product Sky AdSmart to deliver regional advertising campaigns.
AdSmart works by tailoring television advertisement breaks based on a households location and profile.
"That Sky has cemented this partnership by agreeing to a new three-year deal is testament to the strength of the relationships we have with small and medium-sized businesses across our regions and the powerful product Sky AdSmart is," said Chief Executive Officer of Johnston Press Ashley Highfield in a statement.
Financial details of the deal were not disclosed.
Shares in Johnston Press were down 1.8% to 96.00 pence Thursday morning, whilst shares in Sky were up 0.1% at 1,041.00 pence.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
Latest JPR News
- Johnston Press Says Study Set To Cut Pension Scheme Deficit
3 Feb 2016 - Johnston Press to sell titles as digital focus intensifies
19 Jan 2016 - BROKER RATINGS SUMMARY: UBS Upgrades Burberry To Buy From Neutral
19 Jan 2016 - Johnston Press Revenue Declines But Earnings To Meet Expectations
19 Jan 2016 - Johnston Press reorganises with central editorial team
1 Dec 2015 - WINNERS & LOSERS SUMMARY: Poundland Discounted As Sales Decline
19 Nov 2015 - BUZZ-Johnston Press: hits life-low as print, publishing revenues drop
19 Nov 2015 - Johnston Press To Meet Profit Expectations For Full Year
19 Nov 2015
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