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Sky Inks New Three Year Advertising Deal With Johnston Press
LONDON (Alliance News) - Sky PLC and Johnston Press PLC Thursday said they have extended their strategic regional advertising partnership following a year long trial, with a new three-year deal.
Under the deal, Johnston Press' advertising sales team will work with Sky's tailored television advertising product Sky AdSmart to deliver regional advertising campaigns.
AdSmart works by tailoring television advertisement breaks based on a households location and profile.
"That Sky has cemented this partnership by agreeing to a new three-year deal is testament to the strength of the relationships we have with small and medium-sized businesses across our regions and the powerful product Sky AdSmart is," said Chief Executive Officer of Johnston Press Ashley Highfield in a statement.
Financial details of the deal were not disclosed.
Shares in Johnston Press were down 1.8% to 96.00 pence Thursday morning, whilst shares in Sky were up 0.1% at 1,041.00 pence.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
Latest JPR News
- Johnston Press sells East Anglia newspaper business for £17m
17 Jan 2017 - Johnston Press Agrees To Amend Terms Of Debt Facility With Lenders
19 Dec 2016 - Johnston Press confirms late discussions with Iliffe Media
14 Nov 2016 - Johnston Press sees its performance continuing in-line
10 Nov 2016 - BROKER RATINGS SUMMARY: Goldman Slightly Less Negative On UK Grocers
26 Oct 2016 - Sunday newspaper round-up: Inflation, MPC, Tesco, Rolls-Royce, Morrisons
11 Sep 2016 - London close: Blue-chip miners, banks push FTSE higher as house builders fly
23 Aug 2016 - Sunday newspaper round-up: Brexit in 2019, bank regulation, ITV, William Hill
14 Aug 2016
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