ITV Share News (ITV)

(Sharecast News) - Mobile payment and messaging specialist Fonix announced an extension to its partnership with ITV on Friday.

The AIM-traded firm said the new agreement would see Fonix providing SMS billing payments alongside its existing relationship for carrier billing and charity services.

It said the extended partnership was expected to underpin Fonix's existing growth expectations in the years ahead.

As part of the new deal, Fonix said it would continue to support all mobile carrier billing across the ITV competition portal, and gradually extend to supporting all competition interactivity for its on-air formats.

That would include high-profile shows such as Dancing on Ice, Good Morning Britain, Lorraine, ITV Sport, Love Island and This Morning.

Fonix would provide mobile operator payments alongside data analytics for competitions and interactive broadcast services through its 'Campaign Manager' platform.

"We're thrilled that all of the hard work at Fonix has enabled us to deliver a growing and closer relationship with ITV into the future," said chief executive officer Rob Weisz.

"Mobile interactivity and payments have always represented a great opportunity to extend the viewing experience for broadcasters from an engagement and monetisation perspective and we're delighted to be supporting ITV with their strategy in this space.

"As a business, we've always taken great pride in the quality services and support that we're able to deliver for major brands and broadcasters like ITV, so it's fantastic to have that recognised with this partnership."

At 1236 GMT, shares in Fonix Mobile were down 0.08% at 236.8p.

Reporting by Josh White for Sharecast.com.