FITB.L Share News (FITB)

(ShareCast News) - Fitbug holdings, an AIM quoted provider of digital wellness for corporate organisations, has brought in Olympic gold medallist Sally Gunnell to help promote and expand its offering in the UK. The former hurdler has drawn on her career and her team of experts to design a bespoke workplace wellbeing programme that helps companies tackle health and wellness issues among employees.Gunnell maintains her title as the only woman to ever hold four major track titles concurrently. Since retiring from international athletics she has developed a career as a TV presenter and a motivational speaker.Chief executive Anna Gudmundson said: "Sally Gunnell represents great inspiration for positive change and reaching goals, and her brand reflects 'positive energy', which is our brand essence. The extensive knowledge and experience of Sally and her team, together with our highly scalable, engaging and intelligent platforms allows us to offer a well-balanced programme to companies who are serious about their employee wellbeing goals. "Gunnell said: "I've worked in the corporate market for many years now and research confirms what I know from experience; happy and healthy people are more productive, engaged and successful. Working with Fitbug allows us to reach a much larger audience, and provide a more powerful programme. That way we can have a bigger impact, and create a lasting health legacy within many organisations."Fitbug is already being used by global corporations to create a positive culture of health, maximise performance, reduce absenteeism and the risk of chronic illness among employees as well as lower insurance premiums.The share price rose 0.49% to 0.206p at 0947 GMT on Tuesday.