EVRH.L Share News (EVRH)

(Sharecast News) - Virtual reality music content producer EVR Holdings announced the appointment of Miles Lewis as chief commercial officer of its subsidiary MelodyVR on Wednesday.The AIM-traded firm said Lewis, former senior vice-president of international for music technology company Shazam, was joining MelodyVR as CCO following Shazam's exit to Apple for a reported $400m in September last year.It said he would bring a "wealth of experience and knowledge", having previously held sales and commercial roles with Last.fm, Yahoo and AOL.In his new role at MelodyVR, Lewis would lead commercial strategy and strategic partnerships, with a key focus on revenue generation and global growth.He would be granted options over three million ordinary shares under EVR's scheme at an exercise price of 4p per share."The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment," said Miles Lewis of his appointment."As brand's marketing strategies increasingly utilise storytelling to build more powerful relationships with consumers, the ability to create an in-depth connection with an audience via MelodyVR will become increasingly more valuable."Lewis said that as consumers continued to want greater access to original content and unique experiences, MelodyVR would be increasingly able to connect them with artists via its platform."I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory."Anthony Matchett, executive chairman and chief executive officer of EVR Holdings added that he was "very pleased" to announce the appointment of Miles Lewis."As part of the company's executive management team, Miles' prior experience across sales and commercial functions will further our opportunities with regards to strategic partnerships, branded content opportunities and revenue generation."I look forward to working with Miles and his team at this exciting point in our company's development and growth."