(Alliance News) - EVR Holdings PLC, the creator of virtual reality entertainment content and operator of the MelodyVR platform, said on Thursday it has entered into an exclusive UK partnership with Telefonica UK Ltd, which has more then 25 million customers in the UK.
The partnership, which launches on Thursday, will see MelodyVR unveiled as the exclusive music partner of O2's 5G UK launch. Telefonica-owned O2 will provide customers of its new 5G network in the UK with a 12-month unrestricted access to the MelodyVR platform, redeemable via the MelodyVR app on smartphones or virtual reality devices, when they upgrade to an O2 5G plan.
Telefonica UK is part of Spain's Telefonica SA.
O2 will remunerate MelodyVR for each of their customers that utilise the promotion and will guarantee a minimum number of subscribers during the course of the first 12 months. In addition, O2 have committed significant resource and support to ensure the long-term success of the partnership including prime placement and promotion across six flagship O2 stores nationwide, EVR said.
Anthony Matchett, chief executive officer & executive chairman of EVR Holdings, said: "5G networks have the power to enable an entirely new-suite of technological advances and experiences, that will soon revolutionise how consumers fundamentally engage with technology. I am very pleased that O2 have chosen MelodyVR as a key partner for the rollout of 5G, and have recognised the MelodyVR service as a perfect-fit for their high-speed 5th generation network."
"Partnering with companies like MelodyVR creates a perfect way for O2 customers to enjoy virtual reality like never before - experiencing legendary gigs from around the world, reliving ones they've been to and seeing performances they can't get to," added CMO of O2 Nina Bibby.
EVR Holding's shares were up 25% in London at 6.55 pence each on Thursday morning.
By Loreta Juodagalvyte; loretajuodagalvyte@alliancenews.com
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