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(Alliance News) - Blackbird PLC said Wednesday it will demonstrate its cloud video platform in the Google Cloud Partner Pavilion at the upcoming International Broadcasting Convention in Amsterdam.
Shares in Blackbird were up 12% in London in morning trade at 8.65 pence each.
Blackbird said the convention is one of the world's leading media, entertainment and technology shows and performing at the Google Cloud event will allow the company to meet prospective customers.
The company said when running on Alphabet Inc's Google Cloud, it is able to deliver "ultra-efficient cloud video workflow performance".
The convention runs from September 13 to 17.
"Google Cloud and Blackbird working closely together on solutions for the sports, news and entertainment industries delivers enormous productivity gains for companies. Using Google Cloud's industry-leading infrastructure, Blackbird enables media partners to rapidly clip and professionally edit content," said Chief Executive Ian McDonough.
He continued: "Blackbird's Google Cloud implementation also delivers efficient publishing to multiple destinations directly through the cloud, without the need for download. We look forward to meeting prospective customers at IBC and showing them how our combined solutions can work best for them."