(Sharecast News) - In-game advertising group Bidstack has launched a new partnership with the independent Turkish video games developer Suji Games.
Bidstack said on Friday that the partnership will begin with the free-to-play simulation title Hyper Airways, which boasts an impressive user base that will help to expand the company's reach in the "hyper-casual vertical".
The London-listed firm stated its immersive in-game advertising solution would provide Suji with an integrated advertising solution to allow for brand campaigns and also offer insights through reporting, data and analytics that can be utilised to drive user engagement, acquisition and retention.
Bidstack's head of mobile publishers Antoine Jullemier said: "We are excited to be working with Suji Games in building out our hyper-casual offering, which is in demand for both global and local brands.
"Our native in-game offering enhances the gaming experience whilst providing the publisher with a sustainable monetisation model which supports user retention."
As of 0950 BST, Bidstack shares were up 2.0% at 1.91p.
13 Feb 2023 12:04
IN BRIEF: Bidstack shares up as eyes yearly revenue to increase
Bidstack Group PLC - London-based advertising agency - Expects revenue of GBP5.3 million for 2022, up from GBP2.6 million in 2021. Gross margin is expected at 70%, compared to 36% a year earlier. Cash at December 31 amounts to GBP8.7 million, up 21% from GBP7.1 million on the same date a year ago. Looking ahead, says about GBP1.2 million of revenue is already booked for the first quarter of 2023, driven by the recently hired US in-house sales team. Expects 2023 revenue to increase more than previously anticipated.
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