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Ascential buys US e-commerce content optimisation firm OneSpace

Mon, 13th Sep 2021 10:33

(Alliance News) - Ascential PLC on Monday unveiled its acquisition of OneSpace, a US-based content optimisation firm serving brands trading on e-commerce marketplaces.

Business-to-business media and events firm Ascential said it bought a 100% stake in OneSpace but didn't reveal the purchase price.

OneSpace has its headquarters in Swansea, Illinois, which is near St Louis, Missouri and offers software-as-a-service to more than 60 customers in the US market.

Ascential said in July it was eyeing a number of acquisitions to enhance its organic growth after its first-half results beat internal expectations.

It then raised GBP153 million via a share placing to provide extra cash for its M&A push.

"OneSpace's expertise in content management, optimisation and distribution complements the leading execution capabilities we already possess within Digital Commerce," said Ascential Chief Executive Duncan Painter.

"In particular, its content optimisation product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our Digital Commerce business overall offers a route to further accelerate OneSpace's growth."

Shares in Ascential were up 0.3% at 415.20 in London on Monday.

By Josie O'Brien; josieobrien@alliancenews.com