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Presumably we will get a detailed update when the interims are announced at the end of this month?
If, you don'y beleive in it, sell out.
https://www.lse.co.uk/ShareChat.html?ShareTicker=ITM&share=Itm-Power&thread=54E21C48-4271-4096-8A6F-B6773574E876&reply=true#posting-rules
Yes, sadly back to the 40's we go.
This share reminds me of the Status Quo song down down deeper and down .
The two stories from marketing that make sense to me
1) sing when you have nothing to say
2) rebrand when you have nothing new to brand
BTW a new font is not a rebrand.
Still they have a nice video they can post on line and I suspect they have done everything they can to stimulate a market that just does not want to be stimulated. So I challenge Dennis to review the top 10 electrolyser deals which are going to go down in 2024. How many has ITM been invited to quote on? How many did they win? If the answer is not 10/10 then what needs to change?
Contracts are what I want to see. Signed, sealed and delivered. Not the least bit interested in a font change of the company logo .
Forgive me, my cautiousness comes from watching money being spent on things which are not strictly necessary. I've just lost another two investments this week in pre-profitable companies. They simply ran out of funds and felt the market was not in a position to stump up some more. Usual story, sold to a consortium or sole backer, took all the IP for a pittance and with the product all ready to scale up, and all the early investors tossed aside with nothing. I can afford the losses but I'd rather be a part of their future. Companies running out of money should not be underestimated.
JeffMills - Only one person is (sort of) grumbling, so you should have said "when I hear one person grumbling"... ;-)
I can't help but chuckle when I hear people grumble about a clip regarding rebranding, as if they know more than the former head of strategy of Linde, the chief officer, and managing director. Since his tenure began, he's orchestrated a remarkable turnaround for the company. While we're all eager for immediate deals, it's clear that patience is paramount. Green hydrogen, once a mere possibility, now stands as a certainty in my view. Governments are funnelling funds into it, and the momentum is undeniable. So, let's take a step back, remain patient, and watch the transformation unfold.
I wouldn't read too much into that video and what is just a "brand refresh" (to use ITM's own words).
ITM is not a mass consumer business but a heavy industrial B2B one, which is driven by sales rather than marketing. This type of video is more seen by investors than actual customers. And it largely reiterates what it has claimed to have been doing over the past 12-18 months.
Interesting take on marketing and rebranding. With recent milestones like the Shell deal and visits from the UK government, visibility is key Toneman.
Or, it shows a confidence in drawing a line with the past, & gives direction for the future.
Toneman, somehing I am sure , even you have done in performance reviews & work, to great effect.
Let us hope that the DESNZ have absorbed the findings of the Royal Society report on long term energy storage and have a serious plan to accelerate hydrogen generation/storage. Making use of all the UK based tech and wind energy resources estimated as 1800GW: https://gwec.net/wp-content/uploads/2021/06/United-Kingdom_Offshore-Wind-Technical-Potential_GWEC-OREAC.pdf . Significant sovereign wealth fund potential!
I can understand why Dennis would want to try and break away from anything that looks like the ITM before he feels he fixed it. But a rebrand is seldom seen as a mark of strength. It suggests the need to relaunch, in a slightly desperate bid to be visible again. In addition to that I'm not sure we have money to waste on stuff that isn't likely to move the needle.
"We had two visits from Department for Energy Security and Net Zero this week and we were delighted to welcome a delegation from the Policy Team to show them around our factory and get to grips with our technology. With ITM sitting at the nexus of supply chains, with over 23 years developing electrolyser technology, we are uniquely placed to share our ambitious vision for the UK, and beyond. Many thanks to the DESNZ teams for their interest in what we are doing. Our door is always open. "
The Department for Energy Security and Net Zero visited us twice this week, which seems like a big deal. It shows they're really interested in what we're doing with our electrolyser technology. Maybe they're considering some kind of partnership or support for our clean energy solutions. It definitely feels like our work is getting some serious attention from the government. [announced via linkedln 2 hours ago]
"it's crucial to understand that the ammonia in question is essentially green hydrogen in a more transportable form."
Absolutely - Hydrogen is a great source of energy; BUT it is difficult to store and transport. This is where ammonia comes in. Ammonia is relatively easy to store and transport, so if there is an economical way of converting ammonia back to Hydrogen, that's great.
The Department of energy & net zero visit every where. I think they like the free tea & biscuits kept warm with the electrolysers ITM produce !
Thanks Licancabur, found it.
From Linkedin https://www.linkedin.com/posts/itm-power_hydrogen-electrolysis-energy-activity-7171060091876548608-_r7y?utm_source=share&utm_medium=member_desktop
We were delighted to welcome the Department for Energy Security and Net Zero (DESNZ) to our manufacturing facilities in Sheffield. The delegation of close to 40 people were keen to visit ITM to better understand our electrolyser technology, discuss the opportunities for green hydrogen, and how to further grow our operations to drive economic benefit.
As the only commercial UK manufacturer of electrolysers, it was important to showcase our market-leading technology and explain our continuous innovation in PEM that puts us at the heart of the emerging global hydrogen economy.
The visit was reported on the company's Twitter feed this morning.
Hi BeardedDragon,
Can you post the link please. I cannot find it at the moment on Sky News.
Thanks,
Just seen on Sky News a government ministerial visit to ITM so there must be something positive afoot.
I genuinely feel for the guy, seems like he's missed the mark on what the RNS about AFC's cracker was really saying. It's not just about the energy savings; it's crucial to understand that the ammonia in question is essentially green hydrogen in a more transportable form. AFC's all about getting green hydrogen to the spots that are off the grid. This cracker tech is spot on for that. When you can't get green hydrogen directly, cracking ammonia back into hydrogen on-site makes perfect sense. Sorry for the spam.
PEM electrolyzers are ideal for large-scale green hydrogen production directly from water and renewable energy. Ammonia crackers, however, are suitable for smaller-scale hydrogen needs or in remote locations where direct hydrogen transport is impractical. They're not competitors but complementary technologies within the hydrogen supply chain, each serving distinct roles.