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The appointment will ensure Ethernity Networks is supported with its financial communications as it seeks to explain to investors the market opportunity for its ground-breaking network circuit technology.
What he said
Bid, they've heard our cries for an trading update lol!!
Sorry bud was slow on the rns . Two in the space of one week!! GLA
They wouldn’t employ someone if they didn’t have something to announce is all I can take from that! Let’s get this party started already !! Gla
We can only hope it's been done as they are expecting an uptick in newsflow and general industry focus in the coming months. It's also good they are finally trying to demystify their product range, however I've never seen a financial PR firm that was actually worth the fee. Let's hope this lot actually do some work!
Ain't that the truth!! And I've come across a few in my time too!! GLA.
So it’s these guys?
https://www.theproffice.co.uk/technology/
Yep - Kentish Town crew.
LOL - now there's an RNS saying L&G went below 5% in September 2018!
I had to do a double take but yep, definitely 2018!!
So have they been brought in to manage a fund raising.
Why would a financial pr media firm manage a fundraising?
It's listed in their services
Funding rounds, same thing
I would have thought they would go to their Nomad for a fund raise personally IMO.
TL yes you're right I hadn't noticed that, apologies. However I'd be very surprised, they are the sort of outfit that look like they mainly help with comms strategies etc. This is from their site and sounds like the sort of thing Ethernity require:
"Our services vary, but typically cover generating media coverage, blog/oped writing and pitching, running messaging workshops, support with marketing materials, social media, website, SEO, publicising reports, building analyst following, advice on conferences, and media training."
Depends how they raise funds I guess. We are used to seeing the issue of shares to raise funds but there are many ways.
In my opinion - more than likely David will try to raise funds from debt markets - i.e. limit any dilution of the shares, and his stake.
Eternity are way too small company to raise in the debt market, so probably try to get something from a private debt investment manager. But just guessing tbh.
I must admit to being a tad confused.com right now. Doesn’t take much I know but, there will be a fund raise but not issuing more shares? So the transformational deals are where? Or could they still be transformational but in a royalty based deal where profits won’t be realised until such time? GLA
Easy to see why they are using this firm. Their work with the JLC and the people running the company. I guess that they are comfortable with the connection in London.
I suspect that they will be tasked with raising awareness in publications but I have never been impressed by the effectiveness of these types of business.
I don't think that funding is required but it's been mentioned before and it may be the case. The big deals (Korean server manufacturer, Fiberhome and now TietoEvry) are all in evolving markets so may not produce anything for a while. In the meantime if they don't get £1m from the flagged US deal then cash will be tight.
Looks like this PR firm also have a Tel Aviv office. David will be very anti-dilution as he always said when he sold his last firm (Broadlight) he regretted having to give so much of the business up when it was in its early years. They have conserved cash very well since the IPO and that was at a valuation much higher than this, but a couple of million quid to bolster the reserves may not be a bad thing - the free float is so small here it wouldn't actually be a disaster to have a few more.
Looking a bit more at their website, I am now very much of the opinion that this is purely for comms and PR. Their main page of 'expertise' is very geared toward that, with no mention at all of funding rounds etc:
https://www.theproffice.co.uk/expertise/