Thomas Cook and US marketing body extend partnership
Brand USA has extended its multimillion dollar marketing partnership deal with Thomas Cook to promote the US as well as the operator's US holidays and new flights to New York, Miami and Las Vegas.
The partnership is the largest marketing partnership Brand USA currently has with a travel retailer in Europe.
At the centre of the agreement is an online competition highlighting the USA's outdoor attractions, which Thomas Cook is promoting in-store and via direct mail, social media and in-flight channels throughout Austria, Belgium, France, Germany, the Netherlands, Sweden, Switzerland as well as the UK.
The campaign will be further supported via Brand USA's consumer website DiscoverAmerica.com and Brand USA's travel agent training platform, the USA Discovery Program (www.USADiscoveryProgram.co.uk), which includes a dedicated sign-up for Thomas Cook agents.
"We are delighted to be extending our partnership with Brand USA and are very excited about promoting America's Great Outdoors and our new US routes through this omni-channel campaign within new European source markets." said Thomas Cook's group head of media & partnerships Stuart Adamson.
The competition which will run throughout September.
I dont consider myself to be overley pessimitic merely realistic.I agree with your view that geopolitical are very important and that is the factor that I am realistic about.I t seems that it is unlikely that we will see any appreciable improvement in this respect for a along time.Do you dissent from this view?However I also think the domestic political situation has a part to play inthe market sentment as a whole.The reality or merely the perception of a labour administation is likely to have a negative impact.Do you also disagree with this view?It is because of these views that I believe that only a very good performance or a date for the resumption of dividends will suffice to drive the share price to levels approaching 180p.Is this pessimistic or realistic?
Toshack- I see you're quite pessimistic with future of sp. I respectfully disagree. As many analyst suggest the sp movement for tcg is determined more by geopolitical unrest than co fundamentals. If we learn anything from history, all political tensions btw countries come and go ei Russia, Iraq, Israel, Egypt etc. sp has been suffering because of this for the past 3 months and it's now time that things will come down and sp will pick up.( you can also see that upward shift in last couple of weeks. It was only a few weeks ago when it was 113 and reached to 132.7....20 point margin in 10 days) so there is no reason why it can't reach to 150-160 by November and even more after announcement. Obviously this is a wishful thinking but not an unrealistic one. Gla
With due respect What facts? I do know that this share has gone backwards in a big way over the last few months,I am only speculating on what is happening to it on a daily basis to cause the volatility.I am giving an honest opinion on what I think causes the continuing retreat,two steps forward then three back--- reason short term gambles.People are entitled to do what they like with their money and good luck to them,but for "punters" in for the long term it has now become very frustrating to see a forward move one day,then double back the next.I like a lot on here have lost a good amount on paper and take heed of all the comments regarding the future of this company and like them take heart at the positive ones. I hope your facts are correct then we all win again.
Chill, the next few months will see us back in the 150/160 range at least. It's in good hands and updates suggest everything is in order so why speculate on what you don't know, stick to the facts.
Terror threat increased to likely but not imminent? Haha nice try Cameron. Why bother telling us then? Usual scare tactics to make them seem under control of the situation. The sooner this country decides to get shut of these time wasting, money grabbing cowards the better. Nigel would be a start.
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