Response to Korea Exchange’s Request for Information

26 Aug 2011 07:00

REPLY TO THE REQUEST BY THE KOREA EXCHANGE TO COMMENT ON REPORTS REGARDING

THE POSSIBLE ACQUISITION OF HULU

SK Telecom Co., Ltd. is not studying any possible acquisition of Hulu, the US-based video service company, and has no intention to participate in any such acquisition.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SK Telecom Co., Ltd. (Registrant) By: /s/ Soo Cheol Hwang (Signature) Name: Soo Cheol Hwang Title: Senior Vice PresidentDate: August 26, 2011