Publication of Prospectus

Emblaze Ltd. (LSE:BLZ) ("Emblaze" or the "Company") Publication of Prospectus Tel Aviv, Israel, 29 July, 2014 Emblaze announces that following the suspension of the Company's shares on 3March, 2014 in connection with the proposed acquisition of approximately 61.65%of the issued share capital of Willi-Food Investments Ltd. (and approximately62.21% of the voting rights) constituting a reverse takeover under the ListingRules and completion of the acquisition on 4 May 2014, the Company has todaypublished a prospectus (the "Prospectus") in connection with the requirementfor it to re-apply for listing of its entire issued share capital to thestandard listing segment of the Official List of the UK Listing Authority andadmission to trading on London Stock Exchange plc's main market for listedsecurities ("Admission"). It is expected that Admission will become effective and that dealings in theCompany's ordinary shares on the London Stock Exchange's main market willre-commence at 08.00 am on 4 August 2014. The Company's TIDM code will continueto be BLZ and, on Admission, there will be 140,578,154 ordinary shares in issue(30,587,902 of which are held in treasury). Therefore, on Admission, the totalnumber of voting rights in Emblaze is 109,990,252. The above figure (109,990,252) may be used by shareholders as the denominatorfor the calculations by which they will determine if they are required tonotify their interest in, or a change to their interest in, Emblaze under theFCA's Disclosure and Transparency Rules. Copies of the Prospectus are available from the registered office of theCompany 132 Menachem Begin Road, Azrieli Center, Triangle Tower (40th floor),Tel Aviv 6702301 Israel and, until Admission, from the offices of BerwinLeighton Paisner LLP, Adelaide House, London Bridge, London EC4R 9HA. A copy of the Prospectus will also be available for inspection shortly at theFinancial Conduct Authority's National Storage Mechanism which can be accessedat www.morningstar.co.uk/uk/NSM and on the Company's website http://www.emblaze.com. Enquiries: Emblaze LtdEyal Merdler, CFO: eyal.merdler@emblaze.com finnCap Ltd Tel: +44 (0) 20 7220 0500Geoff Nash /Grant Bergman/James Thompson The Company is not offering any ordinary shares or other securities inconnection with Admission. This document does not constitute an offer to sell,or the solicitation of an offer to subscribe for or buy ordinary shares orother securities in any jurisdiction. The contents of this announcement have been prepared by and are the soleresponsibility of the Company.