Launch of AIA Real Life: NOW Festival 2014

15 April 2014

Parallel Media Group PLC

("PMG" or the "Company")

Launch of AIA Real Life: NOW Festival 2014

PMG, the AIM quoted sports, entertainment and media agency, announces that it has entered into an agreement with AIA Korea to act as its agency of record throughout Asia in relation to the AIA Real Life: NOW Festival. AIA Korea is a subsidiary of the AIA Group, the largest independent publicly listed pan-Asian life insurance company.

In addition, the Company will also act as marketing partner to Live Nation Korea for the event, which will involve procuring corporate sponsors for the festival.

The 2014 festival is scheduled to be held on 15 and 16 August 2014, at the Jamsil Sports Complex Main Stadium, Seoul, and will be the largest music event undertaken by the Company since the inception of its music division.

The "AIA Real Life: NOW Festival 2014" will be promoted by the world's leading live entertainment company, Live Nation, in association with Korea's top artist management firm, YG Entertainment and will feature performances from some of the world's top artists, including international superstar Lady Gaga and members of the YG Family, PSY, BIGBANG, 2NE1, and WINNER.

David Ciclitira, Chairman of PMG said:

"PMG is delighted to, once again, be working with AIA on their burgeoning music programme. Over the last 18 months, we have been building our music business with K-Pop concerts in Hong Kong and Kuala Lumpur, as well as Justin Bieber's first visit to Korea. The "AIA Real Life: NOW Festival 2014" represents the culmination of our music business to-date, and we are incredibly excited to have worked on this project with Live Nation, as their marketing partner."

A link to the full press release regarding the concert can be found on the Company's website at www.parallelmediagroup.com.

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