Director/PDMR Shareholding

16 August 2011

Plant Impact plc.

("Plant Impact" or the "Company")

Director's dealing

Plant Impact announces that yesterday it received a notification from David Jones, Chairman of the Company, that on 15 August 2011 he acquired 250,000 ordinary shares of 1 penny each in the Company (each an "Ordinary Share"). The price paid for the shares was 23 pence per Ordinary Share, in aggregate £57,500.00.

Following the share purchase, the number of Ordinary Shares in the Company beneficially held by David Jones is 250,000 representing approximately 0.50 per cent. of the total issued share capital of the Company.

For more information, please contact:

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Plant Impact (Pi) develops and markets ecologically friendly crop nutrition and crop enhancement products. Pi products improve crop yields and quality by reducing plant stresses associated with excessive temperature, salinity, drought and UV light. The Company sells its products directly and through licensing agreements with international agrochemical companies. The Directors believe that Plant Impact is differentiated from its competitors by its offer of safe and effective products in this new sector which provide compelling returns to growers.

For further information please visit www.plantimpact.com