Director/PDMR Shareholding

HELICAL BAR PLC

("HELICAL")

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN, INTO OR FROM THE UNITED STATES, CANADA, AUSTRALIA, JAPAN OR SOUTH AFRICA OR ANY JURISDICTION IN WHICH THE SAME WOULD BE UNLAWFUL

NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PARTIES

1. Issued Share Capital

The Company announces that, as a result of the admission to trading on the London Stock Exchange's main market for listed securities yesterday of 10,730,000 new ordinary shares of 1 pence each in Helical (the "Placing Shares") (the "Placing") the issued share capital of the Company is 118,137,522 ordinary shares of 1 pence each.

2. Share Subscription by Directors

The Company was informed on 13 December 2010 that the Directors of the Company subscribed for the following shares issued in the Placing at a price of 270 pence per share:

Michael Slade 74,074

Nigel McNair Scott 185,185

Gerald Kaye 74,074

Matthew Bonning-Snook 18,518

Jack Pitman 37,038

Giles Weaver 18,519

Antony Beevor 5,556

Wilf Weeks 3,704

Andrew Gulliford 5,556

3. Directors' Interests in Shares

Following these transactions the Directors' and Non-Executive Directors' interests in shares are as follows:

Contact: T J Murphy (020 7629 0113)

Date of Notification: 14 December 2010

This announcement is not for release, publication or distribution, directly or indirectly, in whole or in part, in, into or from the United States, Canada, Australia, Japan or South Africa or any jurisdiction into which the same would be unlawful. This announcement is for information purposes only and does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire shares in the capital of the Company in the United States, Canada, Australia, Japan or South Africa or any jurisdiction in which such an offer or solicitation would be unlawful. Any failure to comply with these restrictions may constitute a violation of the securities laws of such jurisdictions. The Placing Shares have not been and will not be registered under the United States Securities Act of 1933, as amended ("Securities Act") or with any securities regulatory authority of any state or jurisdiction of the United States and may not be offered, sold or transferred, directly or indirectly, in the United States absent registration under the Securities Act or an available exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and the securities laws of any state or other jurisdiction of the United States.. Any offering to be made in the United States will be made to a limited number of "qualified institutional buyers" within the meaning of Rule 144A under the Securities Act pursuant to an exemption from registration under the Securities Act in a transaction not involving any public offering. The Placing Shares are being offered and sold outside the United States only in accordance with Regulation S under the Securities Act. No public offering of the shares referred to in this announcement is being made in the United States, United Kingdom or elsewhere.