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Last checked at 
15 Oct 2018 13:00
15 October 2018
YouGov plc
("YouGov" or "the Company")
PDMR Dealing
YouGov, the international research and data analytics group, announces that it was notified on 12 October 2018 that Ashley Martin, Non-Executive Director, acquired an interest in the Company's shares.
As a result of the transaction, which is detailed in the below table, Mr Martin is beneficially interested in 5,617 shares in the Company, representing approximately 0.005% of the Company's issued share capital.
Enquiries:
YouGov plc
Tilly Heald (Company Secretary) 020 7012 6000
FTI Consulting
Charles Palmer / Harry Staight 020 3727 1000
Numis Securities (Nomad and broker)
Nick Westlake / Toby Adcock 020 7260 1000
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
a) | Name: | Ashley Martin | ||||
2. | Reason for the notification | |||||
a) | Position/status: | Non-Executive Director | ||||
b) | Initial notification/Amendment: | Initial notification | ||||
3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name: | YouGov plc | ||||
b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each
GB00B1VQ6H25 | ||||
b) | Nature of the transaction: | Purchase of Shares | ||||
c) | Price(s) and volume(s):
|
| ||||
d) | Aggregated information: · Aggregated volume: · Price: |
N/A | ||||
e) | Date of the transaction: | 12 October 2018 | ||||
f) | Place of the transaction: | London Stock Exchange [XLON] | ||||
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