VITA.L Regulatory News (VITA)

14 Feb 2007 13:36

Cellcast plc14 February 2007 Press Release 14 February 2007 Cellcast plc ("Cellcast" or "the Company") Loan Facility, Conversion to Equity and Placing Cellcast plc (AIM:CLTV), the global interactive digital broadcaster, announcesthat it has drawn down a further £200,000 of its £1million convertible loanfacility with Headstart Funds ("Headstart") (the "Headstart Facility") in orderto fund working capital. Headstart has today issued a conversion notice in respect of the £225,000convertible redeemable loan notes issued to them in respect of the £225,000drawdown by the Company under the Headstart Facility on 26 January 2007. In theconversion notice Headstart has directed that the 3,571,428 shares issuedpursuant to that notice (the "Conversion Shares") be issued and placed with aninvestor at 6.3p per share (who will subscribe a total of £225,000 for theConversion Shares). Application has been made to The London Stock Exchange for the ConversionShares, which will rank pari passu with the existing shares in issue, to beadmitted to AIM, and admission is expected to become effective on or around 20February 2007. Following this notification, the total number of shares in issue stands at50,421,428. - Ends - For further information:Cellcast plcAndrew Wilson, CEO Tel: +44 (0) 20 7190 0300andrew@cellcast.tv www.cellcast.tv HB CorporateEdward Hutton Tel: +44 (0) 20 7510 8600e.hutton@hbcorporate.co.ukRachel Kaner.kane@hbcorporate.co.uk www.hbcorporate.co.uk Media enquiries:AbchurchHenry Harrison-Topham / Gareth Mead Tel: +44 (0) 20 7398 7700gareth.mead@abchurch-group.com www.abchurch-group.com Notes to Editors: Cellcast plc Cellcast plc (AIM:CLTV) is a leading international provider of participationtelevision applications and interactive mobile content in the fast-growingmulti-platform digital entertainment sector. Headquartered in London, withassociated operations in Paris, Beirut, Mumbai, Miami, Hong Kong and BuenosAires, Cellcast's applications and programming are distributed on the SkyDigital and Freeview platforms in the UK and broadcast partners include Canal+in France; STB in Ukraine; Future TV, Dubai Television and Rotana TV in theMiddle East; Zee TV in India; TVS-3 in China; TV3 in Malaysia; and Canal Americain Argentina. Cellcast's revenues streams are independent of both advertising and subscriptionfees. With a network of revenue sharing agreements with telecommunicationscarriers and aggregators across five continents, Cellcast receives a share ofthe call revenue every time a consumer uses a mobile or fixed-line phone toparticipate in its interactive entertainment, revenue which is retained orshared with its broadcast partners. Cellcast's programme formats and proprietaryInteractive Platform (CIP) also facilitate delivery of content to mobile phones,the internet and broadband-delivered IPTV. This enables viewers to continueparticipating in a programme away from the TV, generating 24/7 revenueopportunities. Cellcast plc joined the AIM market of the London Stock Exchange on 21 September2005. This information is provided by RNS The company news service from the London Stock Exchange