VITA.L Regulatory News (VITA)

8 Nov 2006 11:18

Cellcast plc08 November 2006 Press Release 8 November 2006 Cellcast plc ("Cellcast" or "the Company") Strategic partner takes stake in Cellcast Cellcast plc (AIM:CLTV), the leading international provider of participationtelevision applications and interactive mobile content in the fast-growingmulti-platform digital entertainment sector, today received notification thatmTouche Technology Berhad has acquired 4.5 million ordinary shares of 3p at 10pper share representing 10.14% of the issued share capital of the Company. mTouche's CEO, Eugene Goh, said: "We view this investment as an expansion of thesuccessful joint investment we have made in Cellcast South East Asia in which weare a 50% partner. This venture has already achieved rapid traction andgenerated significant traffic in Malaysia and is moving towards a launch inThailand and Indonesia. It is seeing this strong interest from broadcasters,and the high consumer response to Cellcast's products, that has motivated us toinvest in the parent company and its proprietary technology. Subject to theperformance of Cellcast in 2007, and the realisation of the strategic benefitsof this relationship, we may increase our investment in Cellcast in the future." Cellcast's CEO Andrew Wilson said: "We welcome mTouche's strategic investment inCellcast as a means of extending the existing and growing synergies between thetwo companies. mTouche can provide Cellcast with a portfolio of mobileentertainment services to offer to our existing broadcast partners and also thewherewithal to enhance the value of our telecom operator relationships. Thisinvestment demonstrates mTouche's sophisticated understanding of how they canexploit new opportunities in the convergence of TV, broadband and telephony,whilst also bringing their experience to bear in enhancing the mobile componentof the Cellcast multi-platform solution." - Ends - For further information:Cellcast plcAndrew Wilson, CEO Tel: +44 (0) 20 7190 0300andrew@cellcast.tv www.cellcast.tv HB CorporateImran Ahmad / Cecil Jordaan Tel: +44 (0) 20 7510 8600i.ahmad@hbcorporate.co.uk www.hbcorporate.co.uk Media enquiries:AbchurchHenry Harrison-Topham / Gareth Mead Tel: +44 (0) 20 7398 7710henry.ht@abchurch-group.com www.abchurch-group.com Notes to Editors: Cellcast plc Cellcast plc is a leading international provider of participation televisionapplications and interactive mobile content in the fast-growing multi-platformdigital entertainment sector. Headquartered in London, with associatedoperations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast'sapplications and programming are distributed on the Sky Digital and Freeviewplatforms in the UK and by major broadcasters including Canal+ in France; STB inUkraine; Future TV, Dubai Television and Rotana TV in the Middle East; Zee TVand Star TV in India; TV3 in Malaysia, TVS-3 in China; Telefe in Argentina; andRede in Brazil. Cellcast's revenues streams are independent of both advertising and subscriptionfees. With a network of revenue sharing agreements with telecommunicationscarriers and aggregators across five continents, Cellcast receives a share ofthe call revenue every time a consumer uses a mobile or fixed-line phone toparticipate in its interactive entertainment, revenue which is retained orshared with its broadcast partners. Cellcast's programme formats and proprietaryInteractive Platform (CIP) also facilitate delivery of content to mobile phones,the internet and broadband-delivered IPTV. This enables viewers to continueparticipating in a programme away from the TV, generating 24/7 revenueopportunities. In May 2006, Cellcast announced the launch of a range of newinteractive entertainment services on Freeview's digital terrestrial television(DTT) platform in the UK which included a breakthrough in interactive TVtechnology. Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21September 2005. This information is provided by RNS The company news service from the London Stock Exchange