VITA.L Regulatory News (VITA)

9 Jan 2008 07:01

Cellcast plc09 January 2008 Cellcast Plc Joint Marketing Agreement - Cellcast to partner Gaming Ventures Cellcast plc (AIM: CLTV), the global interactive digital broadcaster, todayannounces that it has signed a Joint Marketing Agreement with Gaming VenturesPLC, the PLUS quoted gaming and entertainment company (PLUS: GAMP). The Agreement enables Gaming Ventures to offer its full range of products toviewers and users of Cellcast's UK and international satellite TV, streamingvideo, Internet and mobile channels, including its new SUMO.tv network.Cellcast's highly successful participation TV model will enable Gaming Venturesto create product sets for Cellcast that will not be constrained by thelimitations of the 'Red Button'. Gaming Ventures' mobile gaming platform isable to communicate in nine major languages with more being added on a regularbasis. David Abbott, Chief Operating Officer of Gaming Ventures, commented, "We believethe ubiquitous nature of satellite TV and mobile phone technology has created opportunities that we will be able to leverage for the mutual benefit of both companies. We have been trialling Gaming Ventures' products on several of Cellcast's services for some months. The demographics are outstanding and the geographic reach of Cellcast is a huge opportunity for us. We will be launching a number of initiatives for execution in the coming months that should create new viewers and revenue streams for both companies." Andrew Wilson, Chief Executive of Cellcast, said: "We are very pleased to beworking with Gaming Ventures, one of the leading companies in its field. Ourproprietary platforms are extremely flexible and deliver high qualityprogramming at very low cost via satellite as well as through web basedproducts. Gaming Ventures has a compelling portfolio of games that range fromtraditional casino - through skill games - to new lottery variants that can betailored to the various demographics of our channels. As an adjunct to theseactivities we are also in the process of aggregating gaming related short formvideo content and developing a gaming related vertical on Sumo.tv." FOR FURTHER INFORMATION PLEASE CONTACT: Cellcast plcAndrew Wilson, CEO Tel: +44 (0) 20 7190 0300andrew@cellcast.tv www.cellcast.tv Media enquiries:Threadneedle CommunicationsGraham Herring / Josh Royston Tel: +44 (0) 20 7936 9605graham.herring@threadneedlepr.co.uk HB CorporateEdward Hutton / Rachel Kane Tel: +44 (0) 20 7510 8600 NOTES TO EDITORS: Cellcast Plc Cellcast plc (AIM: CLTV) is a leading international provider of participationtelevision applications and interactive mobile content in the fast-growingmulti-platform digital entertainment sector. Headquartered in London, withassociated operations in Paris, Beirut, Mumbai, Hong Kong and Sao Paolo,Cellcast's applications and programming are distributed on the Sky Digital andFreeview platforms in the UK, and the company is partnered with broadcasters andtelecom networks in Europe, the Middle East, India, South-East Asia, China, andSouth America. Cellcast plc joined the AIM market of the London Stock Exchangein 2005. SUMO.tv SUMO.tv is the world's first social media network to seamlessly integrateuser-generated content (UGC) into television programming, internet and mobileservices, using its proprietary technical services architecture. The UK'sleading video sharing community, SUMO.tv is accessible online at www.sumo.tv andhas its own TV channel, SKY channel 144. Over 4 million unique users visit thewebsite each month. Its Alexa web ranking now exceeds that of national UKbroadcasters Five, ITV and Channel 4, and users have created over 3,000alternative online channels to show their content to a worldwide audience. Theopportunity to appear on the MySUMO television show is attracting contentsubmissions from UK users as well as SUMO's fast-growing international audience.SUMO.tv is a wholly-owned subsidiary of Cellcast plc. This information is provided by RNS The company news service from the London Stock Exchange