Van Elle Regulatory News (VANL)

1.

Details of the person discharging managerial responsibilities / person closely associated

a.

Name

Stephen Rawson

2.

Reason for the notification

a.

Position/status

PCA of Jenny Hirst

b.

Initial notification

/Amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a.

Name

Van Elle Holdings plc

b.

LEI

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a.

Description of the

Financial instrument, type

of instrument

Identification code

Ordinary shares of 2 pence each

ISIN: GB00BYX4TP46

b.

Nature of the transaction

Purchase of ordinary shares

c.

Price(s) and volume(s)

d.

Aggregated information

· Aggregated volume

· Price

e.

Date of the transaction

2017-05-03; 08:19

f.

Place of the transaction

London Stock Exchange (AIM)