The Mission Group Regulatory News (TMG)

15 June 2026

The Mission Group plc

("MISSION", the "Company" or "Group")

AGM Trading Update

Trading in line with expectations, strong Client retention and wins, continued focus on strategic delivery

Ahead of its Annual General Meeting held today, MISSION Group plc (AIM:TMG), a collective of sector-leading Creative, Sports and MarTech Agencies, provides the following update on trading for the period 1 January to 15 June 2026.

Trading in the current financial year remains in line with the Board's expectations. Against an ongoing backdrop of wider macroeconomic uncertainty this has been driven by continued strong Client retention, new Client wins and the benefits of the strategic actions completed earlier in the year to simplify and strengthen the Group's operating platform.

New Client wins were achieved across the Group's five practice areas: Integrated Marketing, Sports & Events, Property, PR and Healthcare. These included Westminster Council, Puma, Amaala Yacht Club, PwC, the International Tennis Federation and Volleyball World.

Good progress continues to be made against the key strategic priorities for 2026 outlined in the Group's full year results in March: US expansion execution, agency integration, consultancy offer launch, growth engine activation, capital allocation discipline and redefining the MISSION proposition. This includes further expansion of the pipeline of Client opportunities in the US within the Group's Mongoose Sports & Events practice. In addition, to further strengthen the combined capabilities of the Group's Integrated Marketing practice, Bray Leino was pleased to welcome globally recognised creative leader Wayne Deakin into the role of Chief Creative Officer.

A further update on trading will be provided, as usual, in a half year update in July.

ENDS

NOTES TO EDITORS  

MISSION Group is a collective of specialist agencies delivering marketing, communications and digital services for Clients across the UK and internationally. The Group combines deep sector expertise with connected capabilities across brand, digital, customer engagement, sponsorship, media, social, technology and communications.

Find out more at www.themission.co.uk

Change of Accounting Reference Date

As previously announced, as a result of the change in the Group's accounting reference date, the Group's financial year will now end on 30 September annually, with its reporting timetable as follows:

· publication of audited annual financial statements for the 12-month period to 31 December 2025, by no later than 30 June 2026 (published on 4 June 2026);

· publication of unaudited interim accounts for the 6-month period to 30 June 2026, by no later than 30 September 2026;

· publication of audited annual financial statements for the 9-month period to 30 September 2026, by no later than 30 March 2027;

· publication of unaudited interim accounts for the 6-month period to 31 March 2027, by no later than 30 June 2027; and

· publication of audited annual financial statements for the 12-month period to 30 September 2027, by no later than 31 March 2028.

From then, annual and interim results will be published each year for the 12 months to 30 September and 6 months to 31 March, respectively.