Totally Regulatory News (TLY)

18 Jul 2006 07:30

To be embargoed until 7.30am on 18th July 2006 Totally Plc ("Totally" or "the Company") Launches Property Joint Venture Totally Plc, the AIM quoted (ticker `TLY') international publisher and Internetservices provider announces today that it has launched a new joint venture withProperty Information Limited (`PIL'), publisher of The Property TradeDirectory, a 1,600 page reference guide to over 30,000 property contacts acrossthe UK. Together, Totally and PIL have launched www.propertytradedirectory.com,an online version of the already established printed guide.Under a joint venture agreement, Totally provides use of its proprietary onlinedirectory software while PIL provides use of its comprehensive propertycontacts database and industry acumen. Revenues generated via onlineadvertising, listing upgrades and other ancillary services will be sharedequally between the two partners.Steve Burns, CEO of Totally Plc said, "Whilst this new site is modelled onTotally's existing Jewish and Greek community directories, with over 30,000property trade contacts in the UK and a buoyant property market, this projectrepresents significantly greater opportunity to grow revenue and create value.This venture also provides further evidence of our ability to use ourproprietary online publishing software in partnership with other publishers,broadcasters and content owners. We expect to announce the launch of furtherjoint venture sites in the very near future."The Property Trade Directory has previously been published in three annualprint editions. It targets property practitioners, financiers and professionalsproviding a reference guide to commercial and residential estate agents,property auctioneers, land and new home agents, business transfer agents andlocal authorities, all by location.Myer Heilpern, director of PIL commented, "To achieve maximum growth it iscritical that The Property Trade Directory is accessible online. As such, I amdelighted to announce the launch of our new site in partnership with Totally.Between the quality of our data and capability of their software, we fullyexpect this new site to deliver substantial new revenue streams."For further information:Steve Burns T: 020 7692 6929 CEO Totally Plc www.totallyplc.com John East & Partners T: 020 7628 2200 David Worlidge / Simon Clements Abigail Singleton T: 0207 429 6606 Conduit PR M: 07739 461 061 NotesSince 2000 Totally has been developing an international portfolio ofpublications and online services that target the world's affluent andinfluential Jewish communities. Today Totally owns and operates two leadingJewish newspapers and the popular online brand TotallyJewish, which supportswebsites operating in the high growth sectors of online classifieds, dating,travel and directories.At the same time, Totally's proprietary online publishing software is beingused to exploit new revenue opportunities in partnership with other third partymedia owners and is also the foundation for a fast growing web developmentagency.Led by Non-Executive Chairman Dr Michael Sinclair and Chief Executive OfficerSteve Burns, Totally is listed on London's Alternative Investment Market(ticker = TLY), has offices in London, Boston (MA) and Tel Aviv and, is fastbecoming known for deploying innovative publishing and technology solutionsworldwide.ENDTOTALLY PLC