System1 Group Regulatory News (SYS1)

Press Release 30 May 2014

BrainJuicer Group PLC

 ("BrainJuicer" and the "Company")

Settlement of Long Term Incentive Plan

The Company's value creation long-term incentive plan, introduced in 2010, matured on 30 April 2014, and the Company announces here the settlement arrangements.

Settlement is predominantly by way of zero cost stock options, and for tax and regulatory reasons, by way of cash and share awards in certain circumstances. The split is:

· 539,768 zero cost stock options;

· 62,024 shares;

· £1.23m in cash.

Participants include the three executive directors, nine other members of the Company's management team, and one former member who has left the business.

Awards to the three executive directors comprise: £656,145 cash settlement to John Kearon (Chief Executive); 125,722 zero cost stock options to James Geddes (Chief Financial Officer); and 125,722 zero cost stock options to Alex Batchelor (Chief Operating Officer). The award to John Kearon is by way of cash rather than stock options or shares to avoid implications of Rule 9 of the Takeover Code.

The 62,024 share awards have been transferred from Treasury. Following these transactions, the Company's holding of Treasury shares has declined from 541,956 to 479,932 Ordinary shares and its total number of Ordinary Shares with voting rights has increased from 12,599,911 to 12,661,935.

The Company can be found at www.brainjuicer.com.

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For further information, please contact:

BrainJuicer Group PLC

John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000

James Geddes, Chief Financial Officer www.brainjuicer.com

Canaccord Genuity Limited

Simon Bridges / Henry Fitzgerald-O'Connor Tel: +44 (0)20 7523 8000

www.canaccordgenuity.com