System1 Group Regulatory News (SYS1)

BrainJuicer Group PLC

("BrainJuicer" or "the Company")

Director Dealing

As previously announced on the 21 July 2010, John Kearon, the Company's Chief Executive Officer, borrowed £650,000 from third party lenders (the "Lenders") ("Loan"). As part of the loan agreement, Mr Kearon had the right to repay the Loan by converting it into 400,000 ordinary shares, subject to the closing mid market price of BrainJuicer ordinary shares being in excess of 255 pence for twenty (20) consecutive trading days.

Mr Kearon has exercised his right for the conversion of the Loan and as a result transferred 400,000 ordinary shares to the Lenders on 2 June 2011. This represents 3.2 per cent. of the Company's issued share capital with voting rights.

In addition to the above, Mr Kearon has today transferred a total of 249,062 ordinary shares representing 2.0 per cent. of the Company's issued share capital with voting rights to Sarah Kearon.

Following the above transactions, John Kearon's direct holding is provided below:

John Kearon's beneficial holding, including 249,062 transferred to Sarah Kearon represents 33.0 per cent. of the total issued share capital with voting rights.

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