System1 Group Regulatory News (SYS1)

BrainJuicer Group PLC

 ("BrainJuicer or "the Company")

Buyback Program

The Company is the process of establishing a Long Term Incentive Plan ("LTIP") in order to provide an equity-based incentive scheme to its employees and management which will support the Company's overall high growth strategy. The terms of the LTIP will be put to shareholders by way of a resolution at the Company's forthcoming AGM.

The LTIP will need to hold, through an Employee Benefit Trust ("EBT"), a certain number of ordinary shares in the Company in order to satisfy the future potential awards under the plan.

Accordingly the Company is now looking to buyback 650,000 ordinary shares in the Company representing approximately five percent. of the Company's current issued share capital at or around the current market price. The bought back shares will initially be held in Treasury and then will be passed to the EBT.

Due to the general illiquidity in trading of BrainJuicer's ordinary shares, in order for the Company to buy back 650,000 ordinary shares, it will be purchasing in excess of the limit of 25 per cent. of average daily volume in the 20 trading days preceding the date of the purchase which is set out in the Code of Market Conduct and, as such, the Company will be deviating from the safe harbour set out in MAR 1 Annex 1 to the Code of Market Conduct.

The Company will make a further announcement once the buy back is completed

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