Stratmin Global Resources Regulatory News (STGR)

26 Apr 2006 16:16

Interactive Prospect TargetingHdgs26 April 2006 Interactive Prospect Targeting Holdings plc ("IPT") Contract Win ASOS.com, the leading online fashion and beauty retailer, has appointedInteractive Prospect Targeting Ltd (IPT.L) to handle all its email marketing ina deal worth £500,000 over two years. The account includes renting ASOS's 800,000-strong customer email database toselected third parties, and building a new 1.8 million email prospect databaseover two years. With its state-of-the-art delivery and reporting systems and its market-leadingwebsites for building opt-in email databases for blue chip brands, IPT's reachin the marketplace is ideally suited to ASOS's new email marketing needs. • Holistic list management, part of IPT, will manage the ASOS listexclusively as of 1st June • MyOffers.co.uk, IPT's award-winning competition and data capturewebsite and WebBrands.co.uk will build a new email prospect database of at least1.8 million 18 to 34 year olds over the next two years with immediate effect. Martin Kiersnowski, IPT's Chief Operating Officer said: "We are absolutely delighted to be partnering with ASOS. It has stolen a marchin online fashion retailing and is a company that really understands the valueand strategic importance of email marketing." Nick Robertson, CEO of ASOS, said: "IPT has the scale, expertise and breadth of service we need to take the emailchannel to an even higher level for us. I am looking forward to working withthem in this vital area." Ends Notes to Editors 1. Interactive Prospect Targeting is the UK's leading provider of digitaldirect marketing solutions. It has led the growth and development of opt-in,permission based marketing for over five years, delivering online directmarketing solutions to hundreds of clients across a spectrum of industries. Itsproducts and services range from high volume online lead generation rightthrough to fully managed e-campaign delivery, as well as its market-leadingdatabase building, list rental, email broadcasting and market research services. 2. ASOS is fashion online. With over 200 new lines added each week, ASOSis the newest, hottest and fastest young fashion retailer in the UK.www.asos.com For further information, please contact: Interactive Prospect Targeting Holdings PlcLionel Thain, Chief Executive Officer Tel: 020 7932 4100 Canaccord Adams LtdClayton Bush Tel: 020 7518 2777 Binns & Co PR LtdPeter Binns Tel: 020 7786 9600 / 07768 392 582Annabel Loveluck Tel: 020 7786 9600 / 07817 729 778 This information is provided by RNS The company news service from the London Stock Exchange