Stratmin Global Resources Regulatory News (STGR)

18 Jul 2006 14:58

Interactive Prospect TargetingHdgs18 July 2006 For Release IPT LAUNCH MYPROPERTYSPY.CO.UK WEB SITE - The Most Comprehensive On-Line Service for House Movers Interactive Prospect Targeting Limited, ("IPT"), the principal subsidiary of IPT("IPH.L"), one of the UK's leading quoted online direct marketing companies,which recently acquired the industry market leader in France, announces thelaunch of www.mypropertyspy.co.uk as a stand alone new product. The service willprovide the most comprehensive information available in the residential housingmarket - including unlimited free searches to users. At present, a number ofwebsites offer Land Registry data; some charge and others allow limitedsearches. It represents the 26th web site produced by IPT, since the company'sformation in 1999. Current functionality of the new mypropertyspy.co.uk web site will includedetails of property sales from the last five years in the street and area ofproposed purchase, a search by postcode, maps and aerial photographs. Registeredusers can opt to receive monthly email alerts featuring movements in theirselected property locations. These newsletters will include media space foradvertisers. Portals which will feature a number of helpful guides, including: • A guide to buying property and moving for individuals and families • A guide to mortgages (first rates, discounts and trackers) - with a full mortgage centre • A guide to credit problems • A guide to best buys • A guide for first time buyers. Within the next three months, IPT plans to add further sections, including aportal on insurance, with two further portals to be added in the next sixmonths. Best buy recommendations will be written by Chris Gilchrist, editor-in-chief ofEveryinvestor, another service provided by IPT. He has been a financialjournalist, editor, author, lecturer, broadcaster and commentator for over 30years, on national newspapers, magazines and on radio and television. Said Martin Kiersnowski, Chief Operations Officer, IPT: "We plan to seekcritical mass for the new site and build up a registered user base quickly usingthe techniques we have developed so successfully with our existing contentsites, My Offers, Quiz Player and Daily Diet Tracker. We believe that thefunctionality of mypropertyspy.co.uk will be superior to anything on themarketplace. The initial launch will be boosted by IPT's ability to harness thetraffic on its own website and through one of its marketing partners. We willannounce new commercial partners in this venture with the addition of the newportals." Said Ian Elwes, IPT's Financial Managing Director: "We don't plan to be anestate agency. Our objective is to provide the most comprehensive source ofon-line advice and information in the marketplace. We will be different from anycompetitive on-line site by our being attached to IPT, namely promotionsthrough the IPT database, the IPT network of sites and our ability to set up aunique mortgage centre to go along with the launch of mypropertyspy.co.uk." - Ends - Contacts IPT 020 7932 4100Martin Kiernowski, Chief Operations Director 020 7932 4131Ian Elwes, Managing Director, IPT Financial 07917 220 820www.ipt-ltd.co.uk Adventis Financial PR 020 7034 4760Annabel Loveluck 07817 729 778Chris Steele 07979 604 687www.adventis.co.uk Editor's Notes IPT IPT is the leading player in the UK's fast growing online direct marketingindustry. The company has built a database of over 6 million 'opt-in' emailaddresses, compiled from completed questionnaires on its prize-draw websites,and leases these out to over 700 blue-chip corporate clients for directmarketing campaigns. On May 23rd 2006, IPT announced the acquisition of Directinet, a leading onlinedirect marketing company in France, for a maximum consideration of £22.5million. Directinet services over 300 corporate clients in France with anoffering that includes a managed database of over 14 million opt-in emailaddresses and over 24 million postal addresses. Chris Gilchrist He has previously worked for The Sunday Times, The Daily Mail, The DailyTelegraph and The Financial Times, as well as a number of monthly financialmagazines, and has presented seminars on The Secrets of Growing Rich and programseries for Channel 4, BBC1, and BBC Radio 4. He has also set up a nationalnetwork of independent financial advisers and been a director of the quotedChurchill Investments PLC. This information is provided by RNS The company news service from the London Stock Exchange