Stratmin Global Resources Regulatory News (STGR)

5 Feb 2007 07:01

Interactive Prospect TargetingHdgs05 February 2007 For release 07.00am 5 February 2007 Interactive Prospect Targeting Holdings plc ("IPT") Acquisition of Real World Customer Experience Limited ("RWCE") IPT (IPH.L), Europe's leading online direct marketing company, is pleased toannounce it has agreed to acquire 78.68% of the issued share capital of RealWorld Customer Experience Limited. IPT has agreed to pay an initial consideration of £790,000 in cash. In additionIPT has agreed to pay a deferred consideration of up to 4 times EBIT achieved byRWCE for the years ended 31 December 2007 and 2008. The maximum deferredconsideration of payable under this agreement is capped at £6.0m. This deferredconsideration, payable to the management vendors will be satisfied by acombination of cash and shares (50:50), with the shares to be issued at theclosing mid-market price as quoted on the London Stock Exchange on the BusinessDay on which the deferred consideration is agreed. The deferred considerationpayable to the non-management vendors will be satisfied in cash. Real World Customer Experience Limited is a leader in online market research,incorporating the brands of Tpoll Market Intelligence Ltd, Tpoll Direct and theStimulating World. Tpoll Market Intelligence has been delivering onlinequantitative research since 1999, working with P&G, Warner Bros, Time, Airmiles,The Post Office and other blue chip clients. It is a specialists in deliveringvia customer panels real time insights. Following the shift in the market placefrom the traditional research model, The Company formed an online fieldworkbrand, Tpoll Direct, in January 2006. After strong growth in this area, RCWE areinvesting further in the coming year. The Stimulating World Research Company Ltddelivers qualitative research specialising in Media, FMCG, Government andInternational markets. More recently Stimulating World has been a pioneer of newdeliberative and collaborative methods of gaining insite into consumerattitudes. The acquisition is the first by IPT in the on-line research community. RWCEturnover for the year ended 31 December 2006 was £1,281,000 with an EBIT of £(80,000). RWCE was profitable in the second half of 2006 and is expected to beearnings enhancing in the first full year of ownership. Commenting Lionel Thain, CEO, IPT said: "This acquisition will allow IPT tofurther enhance its range of services available to its clients by bringingtogether the consumer databases of IPT and the market research capabilities ofRWCE. The world of online market research is expanding rapidly and IPT now hasthe resources and skills to be a major contributor in this market." IPT, founded in 1999, has over 750 blue chip clients, with over 11 millionregistered users. Its clients include Cahoot; FilmFour; B&Q; Britannia; AmericanExpress; Guinness; Ocado; BMI; Kodak; Citroen; Dell; Yell.com; Littlewoods;Nestle; The Open University; Tesco; Tiscali; Sky; Dixons; Cadbury; Jaguar;Virgin Wines; Abbey; AA; The Co-operative Bank; Scottish Power; Sainsbury's; TheFamous Grouse; RAC; Alliance & Leicester; Panasonic; British Gas;lastminute.com; Lloyds TSB; Norwich Union. IPT also managed client databases forDial-a-Phone, the RAC, Lloyds TSB, Kuoni Travel, Ebookers, Universal Group andBCA. Real World Customer Experience Limited was formed in 2006 combining Tpoll MarketIntelligence Ltd, Tpoll Direct Ltd and The Stimulating World Research CompanyLtd. The Company provides insightful research to a client list including NielsenResearch Group, SPA Research, Warner Bros, The Post Office, P&G, Airmiles,Mediacom and Sainsbury plc. ENDS - For further information: Interactive Prospect Targeting Holdings Plc 020 7932 4100 www.iptholdings.co.uk Lionel Thain, Chief Executive Officer Eoin Ryan, Finance Director Canaccord Adams Ltd Mark Williams 020 7050 6500 020 7518 7343 Clayton Bush 020 7518 2792 Media enquiries to: Adventis Financial PR Peter Binns 020 7034 4760 This information is provided by RNS The company news service from the London Stock Exchange