SPO.L Regulatory News (SPO)

29 Mar 2007 07:04

Sportech PLC29 March 2007 Sportech PLC E-gaming Technology Supply Partnership signed with Orbis Sportech PLC ("Sportech" or the "Company") is pleased to announce that it hassigned an e-gaming technology supply partnership with Orbis, the world's leadingprovider of interactive gaming and betting solutions. Under the terms of theagreement Orbis will provide comprehensive back office management and marketingtools as well as deliver a variety of casino style and fixed odds games content. The games will be launched on Sportech's new gaming portal later this year, andwill be delivered from Orbis' OpenBet Fixed Odds Games and OpenBet Casinomodules. The OpenBet system enables players to benefit from a significant numberof graphically rich games whilst providing a singular log in and wallet processfor ease of use and seamless game play. The 'One Account, One Wallet' solution will provide the Company with much betterclarity on all its customer data held in one central database, facilitatingdata-mining and segmentation for improved marketing services. Via the OpenBetMarketing module Sportech will be able to operate and manage a new affiliateprogramme, create and monitor marketing campaigns and deliver player promotions,gaining the ability to cross-market seamlessly between different platforms andproducts, thus reducing player churn and gaining higher customer retention. Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said: "Following a strategic review the Company is committed to reinvigorating thefootball pools and games business by providing an enhanced customer experience,new and advanced channels of distribution and ultimately extending its offeringto new audiences. The partnership with Orbis will allow us to give our customersnew, dynamic and exciting e-gaming products, as well as enable us to improve ourproduct marketing to existing and new audiences, providing a solid platform forgrowth." For further enquiries please contact: Sportech PLCIan Penrose, Chief Executive 0151 288 3561 Bell Pottinger Corporate & FinancialDavid Rydell/Emma Kent 020 7861 3232 This information is provided by RNS The company news service from the London Stock Exchange