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10 Mar 2026 16:36
DIRECTOR/PDMR SHAREHOLDING
10 March 2026
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated ("PCAs") with them
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Upon the vesting of a share award granted under The Sage Group plc Long-Term Incentive Plan ("LTIP"), on 7 March 2026, Simon Longbottom, Chief Growth Officer and a member of the Executive Leadership Team of Sage and PDMR, became beneficially entitled to the number of ordinary shares of 14/77 pence each in Sage ("Shares") noted below. Awards under the LTIP are granted as a performance share award ("PSA") or a restricted share award ("RSA"). This award was granted as an RSA, subject to the achievement of a financial underpin.
The Shares were released on 9 March 2026, being the next business day following the vesting date.
On 9 March 2026, Sage was notified that Simon Longbottom sold a number of Shares at the price noted below to cover employee tax and social security liabilities arising from the vesting. The resultant total shareholding of the PDMR is also included.
PDMR | Award | Number of ordinary shares acquired | Number of ordinary shares sold to cover tax liabilities | Sale price per share | Resultant total shareholding |
Simon Longbottom | LTIP (RSA) | 8,638 | 4,068 | £8.3776 | 13,750 |
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name | Simon Longbottom | |||
2
| Reason for the notification
| ||||
a)
| Position/status | Chief Growth Officer
| |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Acquisition of the beneficial interest in ordinary shares following the vesting of a share award under The Sage Group plc Long-Term Incentive Plan, granted on 20 May 2025
| |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
Nil | 8,638 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction | 7 March 2026 | |||
f)
| Place of the transaction
| Outside a trading venue | |||
1
| Details of the person discharging managerial responsibilities / person closely associated
| ||||
a)
| Name | Simon Longbottom | |||
2
| Reason for the notification
| ||||
a)
| Position/status | Chief Growth Officer
| |||
b)
| Initial notification /Amendment
| Initial notification | |||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a)
| Name
| The Sage Group plc. | |||
b)
| LEI
| 2138005RN5XYLTF8G138 | |||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a)
| Description of the financial instrument, type of instrument | Ordinary shares | |||
Identification code | ISIN: GB00B8C3BL03 | ||||
b)
| Nature of the transaction
| Sale of ordinary shares to cover employee tax and social security liabilities arising from the vesting on 7 March 2026 of a share award under The Sage Group plc Long-Term Incentive Plan. | |||
c)
| Price(s) and volume(s) | ||||
Price | Volume | ||||
£8.3776 | 4,068 | ||||
d)
| Aggregated information | N/A - single transaction | |||
- Aggregated volume | |||||
- Price | |||||
e)
| Date of the transaction | 9 March 2026 | |||
f)
| Place of the transaction
| London Stock Exchange | |||
Name of contact: | Mohor Roy |
Telephone number of contact: | + 44(0) 203 810 7200 |
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