Last checked at 8 Apr 2022 11:57
8 April 2022
S4 Capital plc
("S4Capital" or the "Company")
Notification of a transaction by a Person Closely Associated ("PCA") of a Person Discharging Managerial Responsibilities ("PDMR")
The Company was notified on 7 April 2022 that SEF4 Investment SCSp had transferred directly to an investor in SEF4 Investment SCSp 462,117 ordinary shares of 0.25p each in the capital of the Company ("Shares") (0.08% of the entire issued share capital of the Company). This transfer to the investor in SEF4 Investment SCSp represents a conversion of its existing indirect interest in the Shares into a direct interest in the Shares rather than a disposal. SEF4 Investment SCSp is deemed to be a PCA of Daniel Pinto, a Non-Executive Director of S4Capital, because SEF4 Investment SCSp is managed by Stanhope Capital, of which Daniel Pinto is the Chief Executive. Daniel Pinto was not involved in the conversion process which SEF4 Investment SCSp was contractually committed to undertake.
Following the above transfer, SEF4 Investment SCSp continues to hold 35,913,245 Shares, representing approximately 6.47% of the entire issued share capital of the Company.
The Notification of Dealing Form can be found below. This notification is made in accordance with the requirements of the Market Abuse Regulation.
1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
a) | Name
|
SEF4 Investment SCSp | |||
2 | Reason for the Notification
| ||||
a) | Position/status
| PCA of non-executive director Daniel Pinto | |||
b) | Initial notification/ Amendment
| Initial | |||
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| ||||
a) | Name
| S4 Capital plc | |||
b) | LEI
| LEI: 21380068SP9V65KPQN68 | |||
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
| ||||
a) | Description of the financial instrument, type of instrument | Ordinary shares of 25 pence each
| |||
Identification code | GB00BFZZM640 | ||||
b) | Nature of the transaction
| Share sale
| |||
c) | Price(s) and volume(s)
| Price | Volume | ||
£NIL (non-cash consideration) | 462,117 | ||||
d) | Aggregated information
Aggregated volume
| Aggregate Price | Aggregate volume | Aggregate total | |
£NIL (non-cash consideration) | 462,117 | £N/A | |||
e) | Date of the transaction
| 7 April 2022 | |||
f) | Place of the transaction
| London | |||
Enquiries:
S4 Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive Chairman)
Powerscourt Tel: +44 (0)7713 246 126
(PR Adviser to S4 Capital plc)
Jane Glover |
About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved by integrating leading businesses in three practice areas: content, data&digital media and technology services, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform) and projects that by 2022 total global advertising spend will expand to $650 billion and digital's share will grow to approximately 60% and by 2024 to approximately 70%, accelerated by the impact of covid-19.
In 2018, S4Capital l combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, and then with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin.
Since then, MediaMonks and MightyHive combined with more than 25 companies across content, data&digital media and technology services. For a full list, please see the S4Capital website. In August 2021, S4Capital launched its unitary brand by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic logo mark that features MightyHive's iconic hexagon. As the operational brand, Media.Monks underpins S4Capital's agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data&digital media and technology services.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield and Scott Spirit all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Peter Rademaker and Miles Young.
The Company now has well over 7,500 people in 33 countries across the Americas, Europe, the Middle East and Africa and Asia-Pacific and a current market capitalisation of approximately £1.9 billion (c.$2.47 billion) and would rank well inside the FTSE 250. It achieved Unicorn status in a little over one year, unique in the advertising and marketing services industry. Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £10.9 billion, dropping into second place behind Publicis for the first time ever. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.