Superdry Regulatory News (SDRY)

Name / Position of PDMR

Number of

Partnership Shares

Number of

Matching Shares

Phil Dickinson - Creative Director

35

3

Gordon Knox - Business Transformation and Logistics Director

35

4

Jon Wragg - Wholesale and E-Commerce Director

35

4

1

Details of the person discharging managerial responsibilities / person closely associated

a

Name

1. Phil Dickinson

2. Gordon Knox

3. Jon Wragg

2

Reason for the notification

a

Position/status

1. Creative Director

2. Business Transformation and Logistics Director

3. Wholesale and E-Commerce Director

b

Initial Notification

3

a

Name

Superdry Plc

b

LEI

213800GAQMT2WL7BW361

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b

Nature of the transaction

Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.

c

Price(s) and volume(s)

Price(s)

1.£4.373+nil

2.£4.373+nil

3.£4.373+nil

Volume(s)

1.35+3

2.35+4

3.35+4

d

Aggregated information

Price(s)

1.£153.06

2.£153.06

3.£153.06

Volume(s)

1.38

2.39

3.39

e

Date of the transaction

15 June 2021

f

Place of the transaction

London Stock Exchange (XLON)

For further information:

Superdry plc

Ruth Daniels

Group General Counsel

and Company Secretary

+44 (0) 1242 586643