Superdry Regulatory News (SDRY)

SuperdryPlc

("Superdry") ("the Company")

Directorate Change

Julian Dunkerton, one of the founders of Superdry, has informed the Board that he wishes to leave the Company and devote more time to his other business and charitable interests. Julian will be stepping down from his position as a Director with effect from 31 March 2018. Julian's role in relation to product and brand will be continued by the creative teams that Julian has helped Superdry to establish.

Julian Dunkerton said:

"I am immensely proud of everything achieved at Superdry over the past fifteen years. As a fast-growing, innovative business, Superdry has always evolved to ensure it keeps delivering. With other demands on my time it is the right point for me to transition my focus and responsibilities."

Peter Bamford, Chairman of Superdry, said:

"With Superdry embarking on the next phase of its ambitious growth plans, and with other interests and opportunities available to him, Julian and I have been talking for some time about the right time for him to move on from the business. I have enjoyed working closely with him over the last eight years and, on behalf of the Board, I would like to thank Julian for his outstanding contribution in building Superdry into such a great brand."

27 March 2018

Note:

1. Superdry will provide an update on trading for the fourth quarter, including the key Easter period, and its full year pre-close trading update for the financial year ending 28 April 2018 on 10 May 2018. When Superdry reported its Interim Results on 10 January 2018, it noted that it remained confident of delivering full year underlying profit before tax in line with the range of analyst expectations of £97.7m to £100.6m.

Financial Calendar

Notes to Editors:

Julian Dunkerton, 53, co-founded Superdry with designer James Holder in 2003. The brand was originally sold in Cult Clothing, a retail business founded by Julian and a former business partner in Cheltenham in 1985. The first Superdry store was launched in 2004 and the business grew quickly from there. In March 2010 the business undertook a successful flotation on the London Stock Exchange to launch the next stage of its global growth and expansion. Julian remained as Chief Executive Officer of the business until October 2014 when he was succeeded by Euan Sutherland.

Superdry is a Global Digital Brand, obsessed with design, quality and fit and committed to relentless innovation. We design affordable, premium quality clothing, accessories and footwear which are sold around the world. We have a unique purpose to help our consumers feel amazing through wearing our clothes. We have a clear strategy for delivering continued growth via a disruptive multi-channel approach combining Ecommerce, Wholesale and physical stores. We operate in 55 countries, including our development markets of North America and China and have almost 5,000 colleagues globally.

Cautionary Statement

This announcement contains certain forward-looking statements with respect to the financial condition and operational results of Superdry Plc. These statements and forecasts involve risk, uncertainty and assumptions because they relate to events and depend upon circumstances that will occur in the future. There are a number of factors that could cause actual results or developments to differ materially from those expressed or implied by these forward-looking statements. These forward-looking statements are made only as at the date of this announcement. Nothing in this announcement should be construed as a profit forecast. Except as required by law, Superdry Plc has no obligation to update the forward-looking statements or to correct any inaccuracies therein.

The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.