Silver Bullet Regulatory News (SBDS)

17 November 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

New Contract Win

Silverbullet, a provider of digital transformation services and products, is pleased to announce it has been awarded its first significant '4D' agency contract with pilot GmbH & Co.KG ("pilot"), one of the largest independent media agencies in Germany.

pilot is part of the Local Planet network with whom Silverbullet has a joint venture. pilot manages approximately €1.2bn of media billings annually, services more than 200 clients, and is recognised as one of the top 10 German media agencies according to the RECMA rankings. This contract is part of the roll out of 4D across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

4D is a next-generation contextual solution used to target and deliver deterministic insights for advertisers, driving 'in-the-moment' marketing and brand suitability for digital media buying. It addresses the fundamental desire of advertisers and their brands to be seen in the right moment and context that is most likely to drive engagement, whilst seeking to generate powerful business outcomes and increased revenues.

4D will be the preferred partner for pilot in contextual display and video for programmatic media campaigns. 4D will be offered across the pilot client portfolio for the generation of contextual customer insights and the planning of media deployment.

Ian James, Chief Executive Officer of Silverbullet, commented:

"We are delighted to be partnering with pilot and its broad client base on their journey through the 'post cookie' era. To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission critical transformation from third-party cookies to contextual data is an excellent endorsement of our market leading product and strategy."

Uli Kramer co-founder of pilot, stated:

"As the 'post cookie' advertising era dawns, we are seeking reliable and scaleable platforms to help us target advertising in a data compliant and effective manner. 4D has proven to outperform for us in 'post cookie' insights and targeting, and I am excited about the future with 4D helping us to drive improved business outcomes for our clients."

For further information please contact:

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.