Silver Bullet Regulatory News (SBDS)

14 September 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

New Contract Win

Silverbullet, a provider of digital transformation services and products, is pleased to announce it has been awarded a new contract with RTÉ, the largest Irish broadcasting company to provide strategic leadership, technology and data implementation, on-going data strategy and integration.

Silverbullet has been engaged by RTÉ to design and deploy a data strategy underpinned by technology. By combining data management, targeting, activation, measurement and reporting, the partnership will seek to enable RTE to optimise its business infrastructure to accelerate its digital transformation process.

This follows on from its recent contract win in the UK with ITV, as announced on 12 August 2021, which has engaged Silverbullet to support the design of a martech and data roadmap and strategy, including technology vendor analysis and procurement support for Customer Data Platform and Data Management Framework. This is a five-year partnership to help ITV in their data and digital transformation journey.

Silverbullet has become a global specialist partner to broadcasters transitioning from linear TV to digital ad spend, providing the following services:

Silverbullet's expertise in the TV data transformation space has enabled the Group to develop a strong client base of global broadcasters since 2019, including SBS, Network 10, ITV, Channel 4, RTÉ, Austerio and ARN.

Ian James, Chief Executive Officer of Silverbullet, commented:

"We are delighted to be at the centre of the broadcaster and audio data-driven transformation industry, helping broadcasters maximise the OTT opportunity. This is one of the most exciting developments for the entire advertising ecosystem. We look forward to seeing the results of this years' work as the digital video and audio market looks set to bounce back in 2022."

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About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.