Saga Regulatory News (SAGA)

4 June 2015

Saga plc

Issuance of Free Shares pursuant to Customer Offer and Employee Offer

Saga plc ("Saga" or the "Company"), the UKs leading provider of products and services primarily tailored for customers over the age of 50, today announces that, further to the Customer Offer and Employee Offer made by the Company in connection with its initial public offering of ordinary shares of 1 pence each (the "Shares") in the capital of the Company (the "IPO"), application has been made for 7,300,000 Shares (the "Free Shares") to be admitted to the premium listing segment of the Official List and to trading on the main market for listed securities of London Stock Exchange plc (together, "Admission").

It is expected that the Admission of the Free Shares will take place at 8:00 a.m. on 5 June 2015.

Under the terms of the Customer Offer and Employee Offer, details of which are contained in the prospectus published by Saga on 8 May 2014 in connection with the IPO (the "Prospectus"), Eligible Customers and Eligible Employees who acquired Shares in the Customer Offer or Employee Offer and held them for a continuous period of one year following 29 May 2014 are eligible to receive 1 free Share for every 20 Shares so acquired, subject to certain conditions as set out in the Prospectus.

When issued, the Free Shares will rank pari passu with the existing Shares of the Company.

Capitalised terms used but not defined in this announcement shall have the meanings given to such terms in the Prospectus.

Lance Batchelor, Chief Executive Officer, said:

"Our customers are central to our success and having so many as shareholders helps to ensure the interests of both groups are fully aligned. I am delighted that their continued loyalty as shareholders is being rewarded with the allocation of free shares."

Enquiries

Saga plc

Vicki Haynes, Company Secretary Tel: 01303 771199

Enbrook Park

Sandgate

Folkestone

Kent

CT20 3SE