Last checked at 4 Jul 2008 07:00
Adventis Group PLC
4 July 2008
RNS Reach for release: Friday July 4th 2008
Adventis Group plc ("Adventis")
Contract Gain
Foresters Friendly Society appoints AdventisNMG
Adventis ("ATG/L"), the full service marketing and advertising agency, announces that its Adventis NMG financial services agency has been appointed by Foresters Friendly Society, to help in a major project to reposition the business for the future.
The first phase went live on 7 April with a new branding, a completely new range of customer literature and fully functional customer website. The agency developed the new brand after extensive research with existing and potential customers and has developed some innovative approaches to customer communications.
The contract, for an undisclosed amount, was won in tender and the project runs through 2008.
Foresters Friendly Society range of savings, investments and protection products are offered direct to consumers. The project has built the internet channel as a major source of future new business. Forester Friendly Society will be promoting innovative products backed by its top performing with profits fund and the first ethical with profits fund for children's savings plans.
Said Nick Baker, General Manager-Director, Adventis NMG: "We are delighted to be working with Foresters Friendly Society on this project, which will provide a fresh, new and highly customer focussed proposition to people who value extra benefits with their life and investment products.
Because Foresters Friendly Society is a mutual, it is able to distribute a range of benevolence benefits to its policyholders, as well as provide value for money products. The launch of a new approach to literature was based on detailed evidence from customers which highlighted a real need to do things differently. We hope it will help raise the standard of understanding amongst customers and create exciting opportunities for Foresters Friendly Society to grow their business."
Said Neil Armitage, Marketing Director for Foresters Friendly Society: "We chose AdventisNMG because of their detailed knowledge of financial services and the consumer market.
We have been impressed with the way they use their market and customer insight to create impactful strategies and designs to support the relaunch of the new branding and products. Their approach to marketing integration will ensure members will enjoy a really different customer experience through telephone, internet and face to face channels."
Notes to editors;
Editor's Notes
Adventis Group plc is an AIM listed, full service marketing and advertising agency, providing services to the, healthcare, technology, financial services and property industries. Through its operating companies the company provides a complete range of strategic consultancy and multi-media services, including corporate identity programmes, advertising campaigns, media planning & buying, brochures, public relations and digital media. The Group employs 190 staff in London and the South East and has a forecast 2008 turnover in excess of £47.5m.
www.adventis.co.uk
AdventisNMG Limited - financial services subsidiary of Adventis Group - specialises in financial services, commenced trading in September 2004 and traded profitably for the period ended 31 December 2007. A series of projects were concluded in 2007/8 for clients such as Foresters Friendly Society, Just Retirement, Newcastle Building Society, Cardif Pinnacle (helpucover.com), Reita, Pure and more. The outlook for larger projects from such clients in 2008/9 is positive.
www.adventisnmg.com
Enquiries:
Adventis Group plc 020 7034 4750
Charles Phillpot, Chief Executive Officer
AdventisNMG
Nick Baker, General Manager-Director 020 7034 4787