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Pin to quick picksProvexis Regulatory News (PXS)

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Director / PDMR notification

Fri, 19th Feb 2021 07:30

RNS Number : 6572P
Provexis PLC
19 February 2021

19 February 2021

Provexis plc

('Provexis' or the 'Company')


Director / PDMR notification


Further to the announcement made earlier today, Provexis, the business that develops, licenses and sells the proprietary, scientifically-proven Fruitflow® heart-health functional food ingredient, announces that the Company's Non-executive Chairman Dawson Buck has subscribed for 1,666,667 New Provexis Shares representing £12,500 at the Placing Price.


Application has been made to the London Stock Exchange for the 6,666,667 New Provexis Shares to be admitted to trading on AIM. It is expected that admission will become effective and that trading in the New Provexis Shares will commence on or around 25 February 2021 ('Admission').


Following Admission, the Company's enlarged issued share capital will comprise 2,210,821,523 ordinary shares with voting rights. The Company does not hold any shares in treasury. This figure of 2,210,821,523 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.


The definitions that apply throughout this announcement are as set out in the announcement made earlier today.




Details of the person discharging managerial responsibilities / person closely associated




Charles Dawson Buck



Reason for the notification





Director and Non-executive Chairman



Initial notification

/ Amendment


Initial notification



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor














Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted




Description of the financial instrument, type of instrument


Identification code


Ordinary Shares of 0.1p each




ISIN: GB00B0923P27




Nature of the transaction


Participation in a fundraise



Price(s) and volume(s)





0.75 pence




Aggregated information

- Aggregated volume

- Price







Date of the transaction


19 February 2021



Place of the transaction


outside a trading venue





For further information please contact:


Provexis plc

Ian Ford, CEO

Dawson Buck, Chairman


Tel: 07490 391888

Allenby Capital Limited

Nick Naylor / Liz Kirchner

Tel: 020 3328 5656




Notes for editors


About Provexis plc

AIM-listed Provexis is focused on the development, licensing and sales of its proprietary, scientifically-proven Fruitflow® heart-health functional food ingredient.


Fruitflow is a natural, breakthrough ingredient that helps with platelet aggregation. This helps promote normal blood flow and circulation, which in turn benefits cardiovascular health. Fruitflow helps the platelets to circulate freely and smoothly throughout your blood, without sticking to one another or to the blood vessels themselves. Freely flowing blood helps reduce stress on your cardiovascular system.


Fruitflow is a highly concentrated form of bioactives which is lycopene-free and contains over 30 known anti-platelet compounds. Published clinical studies have shown that Fruitflow works to maintain healthy blood flow in a similar way to 75mg aspirin but with a milder and reversible action; Fruitflow has a similar antiplatelet effect to a single dose of aspirin - but when taken daily, it has none of aspirin's side effects.


The science behind Fruitflow has been validated by leading peer review publications and regulatory authorities. Fruitflow is the only natural antiplatelet to have a health claim approved by the European Food Safety Authority, stating that 150mg of Fruitflow 'helps maintain normal platelet aggregation, which contributes to healthy blood flow'.


Provexis plc entered into a long-term Alliance Agreement with DSM Nutritional Products in 2010 to commercialise Fruitflow through sales as an ingredient to brand owners in the food, beverage and dietary supplement categories. More than 90 regional consumer healthcare brands have now been launched by direct customers of DSM, and a number of further regional brands have been launched through DSM's distributor channels.


Fruitflow has a number of other specific health benefits which have been reflected in separate patent filings for the use of Fruitflow in:


· mitigating exercise-induced inflammation;

· managing blood pressure; and

· protecting against the adverse effects of air pollution on the body's cardiovascular system. Laboratory work has shown that Fruitflow can reduce the platelet activation caused by airborne particulate matter, such as that from diesel emissions, by approximately one third.


Provexis sells a high quality dietary supplement product containing Fruitflow and Omega-3 from its separate website on a mail order basis. The product is also available to purchase from and from Holland & Barrett.


The Company is working closely with By-Health Co., Ltd, a £4bn listed Chinese dietary supplement business, to support the planned launch of some Fruitflow based products in the Chinese market. The planned launch is progressing well with potential sales volumes remaining at a significant multiple of existing Fruitflow sales.


By-Health has made a significant investment in nine separate clinical studies in China, at its sole expense, in support of the Fruitflow based products which it plans to launch in China. The five studies which have been completed by By-Health showed excellent results in use for Fruitflow, and provide strong evidence for By-Health in its regulatory submissions for Fruitflow.


If a successful blue cap health claim is achieved for Fruitflow in China it would currently be expected to result in some significant recurring orders for Fruitflow, at a multiple of current total sales values.


In November 2020 the Company announced it had entered into a distribution agreement with a company which will act as the distributor for Fruitflow+ Omega-3 in China, exclusively through the Chinese Cross-Border e-commerce ('CBEC') channel. The distribution agreement is separate but wholly complementary to the Company's work with By-Health, with the CBEC regulations enabling the distributor to sell Fruitflow+ Omega-3 in China now, prior to the blue cap health claim which By-Health is seeking to secure.



The Company and DSM have experienced increased consumer interest for Fruitflow in recent months, in light of the COVID-19 pandemic, as consumers look to nutritional interventions to help them fortify the circulatory system against the effects of COVID-19. The Company and DSM will look to maximise the commercial opportunities arising from this increased consumer interest in Fruitflow, and will further promote the core blood circulatory and anti-inflammatory benefits of the product.


In September 2020 Fruitflow was recognised in a review article by the Frontiers in Nutrition journal which stated that nutraceuticals such as Fruitflow may serve as:


'A safe antiplatelet prophylactic treatment for those at high risk of COVID-19 who may also be at increased risk of thrombotic complications and an alternative to pharmacological compounds that may cause greater risk of bleeding.'


Provexis was founded in 1999 and is headquartered in Reading, Berkshire.


Provexis shares are traded on the AIM market of the London Stock Exchange under the ticker symbol PXS.


For further information, please visit and

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Date   Source Headline
22nd Jun 20227:00 amRNSTwo new agreements with DSM & patent application
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17th May 202212:39 pmRNSExercise of Options and Total Voting Rights
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