3 Aug 2010 07:00
PureCircle Limited
("PureCircle or the Company")
PureCircle announces roll-out of Stevia Trust Mark marketing campaign
PureCircle (LSE: PURE), the world's leading producer of high purity stevia products, is pleased to announce the roll-out of a global consumer marketing campaign to promote stevia as a new better sweet choice. The programme is built around the trust mark "Stevia by PureCircle" which will be found on the packaging of leading manufacturers around the world.
The campaign is designed in partnership with planned customer launches and marketing activity will work in conjunction with our customers' own marketing. This approach will leverage fully the investments being made and the consumer momentum being generated by our partner customers.
The campaign will begin in September with plans to reach millions of consumers through print, digital, television and social media channels in conjunction with customer co-marketing activities. Products with the message that they are "naturally sweetened with stevia by PureCircle" are now launching in the United States and Latin America with plans underway to expand into other global markets. Included among these brands are leading products like True Lemonade powdered beverages in the US. Other major brands are planned to be announced as the campaign approaches.
PureCircle's consumer campaign follows the recent successful launch of the Global Stevia Institute, a new organisation supported by PureCircle to promote consistent and credible science-based education on stevia for health professionals, trade and media, and led by a scientific advisory board of internationally recognised health professionals. With more than 200 influential health professionals in attendance at the Institute's launch webinar, the Institute has already established itself as a leading resource in the industry.
"We are committed to driving the healthy development of stevia as a global mainstream ingredient." said Jason Hecker, Vice President of Global Marketing at PureCircle. "The response we have received from consumers, customers and others in the industry on our new campaign and launch of the Global Stevia Institute has been overwhelmingly positive. Our new trust mark campaign, in partnership with our customers, will play a critical role in insuring that stevia maintains a place firmly among other natural ingredients that consumers love and trust."
For More Information
| PureCircle Limited (www.purecircle.com) | |
| Magomet Malsagov, Managing Director | +60 1 2388 8049 |
| William Mitchell, Finance Director | +44 7974 005 163 |
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| Westport Communications | +44 20 7065 2690 |
| Alan Frame | alan@westportcomms.com |
| Jeanette Bishop | jeanette@westportcomms.com |
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| RFC Corporate Finance Ltd | +61 8 9480 2500 |
| Stephen Allen | |