Pri0r1ty Int Regulatory News (PR1)

27 November 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Contract Wins

Jewellery brand Untamd to utilise Metr1c to drive brand awareness & customer acquisition

World Aquatics to deploy Halfspace to drive greater revenue returns

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce two new contract wins demonstrating continued international growth and the Company's expansion into new sectors.

Metr1c, the Company's brand partnerships and growth solutions agency, has signed a contract with the jewellery brand, Untamd, the UK-based sustainable jewellery brand (the "Contract"). Under terms of the Contract, the Company will provide Untamd with data-led growth marketing services and AI tools to drive customer growth.

Untamd will utilise insights from Metr1c's data and marketing capabilities to drive increased awareness for the brand and customer acquisition in the premium category of the jewellery sector. This Contract marks the Company's first entry into the jewellery sector, representing a strategic expansion into new industries. Untamd will utilise the Company's SaaS products Fan Sonar and Compass ID to enable comprehensive, GDPR-compliant data gathering and community management to more effectively profile and engage new potential customers.

Halfspace, the Company's multi-award winning, data-led marketing and growth solutions business focused on the sports sector, has secured a new contract with World Aquatics, the international governing body for all aquatic sports, based in Switzerland.

Under the agreement, World Aquatics will deploy the Company's SaaS products, including Fan Sonar from Pri0r1ty and Compass ID tracking technology from Halfspace, to better utilise data and improve returns on commercial and marketing activities. This contract with World Aquatics expands Pri0r1ty's international footprint and strengthens its reputation as a trusted partner for SMEs, bringing data-led marketing solutions to global markets.

Rory Maxwell, CEO of Pri0r1ty, commented:

"Both these contract wins represent significant business momentum, and entry into new sectors. Untamd takes the Group into the premium retail and luxury goods sector and World Aquatics increases our footprint internationally, but specifically in Switzerland, the home of many global and Europe-wide sports international governing federations. These contracts illustrate the diversity of customers who can benefit from our SaaS product portfolio, supported by data driven marketing services, and is further validation of PR1's compelling business proposition of integrating AI data products and marketing operations."

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: ir@pri0r1ty.com

Tel: +44 (0)20 8064 3554

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group, with integrated digital asset payment options and treasury. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services, and Pr1Bit, an AI-powered Bitcoin and major cryptocurrencies integration solution.

Metr1c - a brand partnerships and growth solutions agency for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact plc@pri0r1ty.com.

Website: https://www.pri0r1ty.com LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/ X: https://x.com/WearePri0r1ty

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