Plant Impact Regulatory News (PIM)

Plant Impact appoint Director of Product Development

Plant Impact plc (AIM: PIM), which develops and markets ecologically friendly crop nutrition and protection products, announced that the company has appointed Dr Steven Adams as Director of Product Development. Steven is not being appoint to the board of Plant Impact at this time.

Steven has a PhD from The University of Reading and extensive applied horticulture research experience. Steven's last role before joining Plant Impact was Principal Investigator at Warwick HRI, The University of Warwick (formerly Horticulture Research International).

Steven has also held roles as associate editor of The Journal of Horticultural Science and Biotechnology, acts as a scientific advisor to the Protected Edible and Protected Ornamental Crop Panels and has lead projects funded by DEFRA and the Agriculture and Horticulture Development Board (AHDB).

Peter Blezard, CEO of Plant Impact, commented: "We are delighted to have a scientist of Steve Adam's calibre to lead our programme of innovation and technology development. With a portfolio of new technologies in the wings and an increasing emphasis on international validation of the Company's technologies among leading scientific institutions and potential commercial partners in USA, Brazil and Europe, it is crucial we have someone of Dr Adams expertise and experience to direct activities. Dr Adams appointment is indicative of the Company's continuing commitment to underpin the commercial value of Pi innovative technologies, with sound science."

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About AHDB and DEFRA

Agriculture and Horticulture Development Board (AHDB) is a Levy Board which represents cattle, sheep, pigs, milk, horticulture, potatoes, cereals and oilseeds. This includes the HDC which facilitates near-market horticultural R&D and associated technology transfer to improve the profitability of the British horticulture industry. Defra is the UK government department responsible for policy and regulations on the environment, food and rural affairs.

About Plant Impact plc

Plant Impact develops and markets ecologically friendly crop nutrition and crop protection products. These products improve crop yields by reducing plant stresses caused by temperature, salinity, drought and light. The Company sells its products directly and through licensing agreements with international agrochemical companies. The Directors believe that Plant Impact is differentiated from its competitors by marketing effective and environmentally friendly products.

Plant Impact has four key technologies marketed initially to the high value fruit and vegetable crop sectors; Bug Oil, CaT, PiNT and Speedo. The next two years will be dominated by CaT and PiNT sales to existing markets, and BugOil milestone payments in advance of its international roll out through Arysta, a global top ten agrochemical company.

For further information please visit www.plantimpact.com