Last checked at 14 Sep 2012 11:30
For release: 14 September 2012
CERES MEDIA PRODUCTS APPROVED BY HEWLETT PACKARD FOR USE IN THEIR EXISTING AND NEW GENERATION DIGITAL PRINTERS
NATUREWOVEN™ CHORUS™ AND GOSSYP™ ALL APPROVED AFTER EXTENSIVE TRIALS
Ceres Media International plc ("Ceres Media") are pleased to announce that it's NatureWovenTM range of printing substrates have been tested and approved for use by Hewlett Packard Corporation in their existing and new generation of digital print machines. This approval includes upload of all technical details of the products and approved downloadable printer settings onto HP's media locator. This media locator allows any HP machine owner globally to search for approved materials and download relevant machine settings to allow optimal print performance.
Additionally, HP have included printed samples of NatureWovenTM ChorusTM in their current marketing initiatives and the materials are due to be showcased by HP at FESPA Mexico in September. This is the leading focused print exhibition in Central America and will display Ceres Media as front runner in the field of environmentally friendly materials for the print industry.
Commenting on the approval by HP, Alex Dowdeswell, CEO of Ceres Media International said: "It has taken a significant amount of time to complete the rigorous testing required by HP to gain their approval but this is an important step for the company and its product range. HP are one of the world's largest print machine manufacturers and approval by them ratifies the quality of our products and their ability to perform equally with traditional products that don't offer our green benefits. Inclusion by HP in its media locator will provide visibility of our products to a large number of printers in multiple countries and enable them to gain quick and easy access to the approved settings to print. This will eliminate the need for each printer to trial material."
For additional information please contact:
Alex Dowdeswell, CEO
Ceres Media +44 (0)7930 189 192
Cairn Financial Advisers
Liam Murray / Jo Turner +44 (0)20 7148 7900
XCap
Jon Bellis
Mike Wort / Anna Dunphy
De Facto Financial +44 (0)20 7556 1063
Notes to Editors:
Ceres Media is a specialist materials company producing natural biodegradable materials for the print industry. The company is dedicated to providing sustainable and compostable alternatives for the petroleum-based materials such as vinyl which are used extensively by the print industry for major corporations advertising their products. Petroleum- based materials such as vinyl do not degrade readily and have to be disposed of in landfill with an obvious negative impact on the environment. The materials that Ceres Media have developed have the same print quality as vinyl, do not require modifications to exiting printing machines in normal use and are cost competitive with respect to vinyl. These products can, however be composted once an advertising campaign has been completed and do not have any adverse impact on the environment. For technical information and details of how to purchase the range of products that Ceres Media produce for various advertising needs, please go to www.naturaladcampaign.com.