Ocean Harvest T Regulatory News (OHT)

26 Oct 2006 07:00

Orad Hi-Tec Systems26 October 2006 Orad intensifies its penetration into the Channel Branding market segment with anew two hundred thousand dollar order from RTR Russia. Orad Hi-Tec Systems (Symbol: OHT), a leading provider of television productionand virtual graphics solutions, announces today the sale of its '3Dplay' channelbranding solution to RTR Russia, a leading Russian state television and radiobroadcasting Company. In today's competitive market, broadcasters have identified the need todifferentiate themselves by strengthening their channel identity and increasingviewer loyalty. An essential tool for creating brand loyalty is the addition ofa graphical layer that promotes the channel's programming and generalinformation such as; weather, stock market updates, news, programme listings andmore. Leading broadcasters like RTR choose Orad's 3DPlay to strengthen theirchannel identity and to help them stand-out from rival broadcasters. Orad's 3DPlay channel branding solution will provide RTR with the riveting andcaptivating graphics and state of the art look it requires whilst being easy touse and cost effective. These superior graphics capabilities are made possiblethanks to Orad's own HDVG rendering platform. 3DPlay's multi-lingual actioninterface will enable RTR to easily operate 3DPlay in the language of itschoice. 3DPlay can be triggered by an external automation system or it can allowthe user to manually override the operation allowing complete flexibility andcontrol. After carefully examining all possible solutions, Orad's 3DPlay was chosen byRTR because of its highly reliable 24/7 service , fully redundant solution andits user-friendly interface. Avi Sharir, CEO and President of Orad commented: "Orad's channel brandingsolution - the 3DPlay was formally introduced at the IBC last September. Sincethen, it has been warmly received by multiple broadcasters, RTR amongst them.We are confident that 3DPlay's highly reliable solution will give RTR the peaceof mind of being able to implement the 24/7 channel branding which they haveidentified as being an essential part of their strategy to put them at theforefront of Russian television." About ORAD Founded in 1993, Orad is a world leader in TV production technology and israpidly increasing its position in the Virtual Reality industry. Orad's productline includes virtual sets, on-air graphics systems, virtual advertising, sportsproduction solutions and hardware for the Virtual Reality industry. Orad is apublicly traded company in the Prime Standard on Frankfurt's WertpapierborsePrime Standard and AIM Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact:ORAD Hi-Tec Systems LtdEhud Ben-Yair +972 9 7676 862C.F.O ehudb@orad.tv Shore CapitalGraham Shore, London, UK +44 20 7408 4090 Edicto Investor RelationsDr. Sonke Knop, Frankfurt +49 608494859-1Germany This information is provided by RNS The company news service from the London Stock Exchange