Netcall Regulatory News (NET)

13th January 2014 

NETCALL PLC

("Netcall", the "Company", or the "Group")

Netcall invests in Sentiment 

Adding Social Media monitoring and outreach to the Liberty platform

Netcall plc (AIM: NET), a leading customer engagement software provider, is pleased to announce it has completed a joint investment with Elderstreet VCT in privately owned Macranet Ltd (trading as "Sentiment"), a provider of enterprise class social media engagement solutions. The £1m joint investment(1) will provide funding for further expansion of the Sentiment platform realising Netcall's strategy to transform customer engagement.

Sentiment's Cloud-based platform monitors global social media providing solutions in the area of customer insight, lead generation and customer service. Based in Farnborough UK its customers include Alitalia, Deutsche Bank, the Environment Agency and PR Newswire.

With immediate effect customers will be able to analyse social media information across multiple social networks and engage through a single integrated application. This will be followed by closer integration of Sentiment's social media engagement platform with the Netcall Liberty platform. Netcall's customers will be able to manage, monitor and optimize customer engagement through social channels (such as Facebook, Twitter, Google+ and LinkedIn), blogs and other publicly available social and online news media, alongside the more traditional channels of telephone, mobile, web and email. Netcall are also introducing web chat further enhancing Liberty's customer engagement channels.

Henrik Bang, CEO of Netcall, commented: "Our strategy is to continuously expand our customer engagement capabilities by adding valuable functionality to the Liberty platform. This includes expanding our multi-channel capabilities enabling customers to manage multiple communication methods from a single interface and unified queue. Today's announcement underpins the continued delivery of this strategy. Sentiment's powerful platform provides meaningful intelligence to its customers, allowing them to monitor global social media and proactively engage with customers. Through this investment and partnership, we will be bringing these powerful capabilities to our customers via the Liberty platform, ensuring they have all the tools they require to meet the growing needs of their customers and prospects."

(1) Netcall's contribution to the investment is up to £250,000.

For further enquiries, please contact:

 About Netcall plc

Netcall is a UK company quoted on the AIM market of the London Stock Exchange. Netcall's software product suite provides compelling business process solutions for end-to-end customer engagement, incorporating intelligent contact handling, workforce management, business process management, customer relationship management and enterprise content management. Our target markets comprise organisations of all sizes, including many blue-chip companies with global contact centre operations. The Netcall software platform helps organisations meet the growing demands of their customers and prospects whilst improving internal efficiencies, thereby increasing profitability and customer satisfaction.

Netcall's customer base contains over 700 organisations in both the private and public sectors. These include over 65% of the NHS Acute Health Trusts, major telecoms operators such as BT and leading organisations including Interflora, Lloyds, Cineworld, Interserve, Prudential, British Sugar and Thames Water.

For further information, please consult the Netcall website: www.netcall.com 

About Sentiment

Sentiment is a Farnborough (UK) based cloud platform provider. Its technology enables companies to effectively incorporate social as a business channel, giving them insight into customers' social activity and a highly effective way of engaging with them directly. The platform can be used across the whole customer life cycle, from acquisition to retention as well as providing intelligence on customer sentiment on products and services. Sentiment clients have seen a tangible ROI from its technology that has helped with new revenue generation, increased customer retention rates and higher levels of customer satisfaction.

Sentiment has over 200 customers including Alitalia, Deutsche Bank, The Environment Agency, PR Newswire and Peer 1 Hosting.

For further information please see www.sentimentmetrics.com

About Elderstreet Investments

Elderstreet Investments is a London based UK venture capital firm investing in early stage and development capital for UK growing businesses. Founded in 1990, Elderstreet has invested over £100 million in over 100 investments. Elderstreet provide funding for MBOs and development capital in most industry sectors with investments typically in the range of £0.5 and £2m and have a specialist technology practice investing in the software and computer services market. For more information on Elderstreet and its investments, visit www.elderstreet.com.